Publishing Talks: Interview with Jeremy Facknitz

Publishing Talks began as a series of conversations with book industry professionals and others involved in media and technology. Mostly we’ve talked with people in the book industry about the history and the evolution of publishing and books.

I’ve had the pleasure of speaking with editors, publishers, technologists, innovators, and leaders in independent publishing and bookselling past and present.

These conversations have been inspirational to me. I’ve learned a great deal from people who have influenced and changed contemporary literature and culture, as well as many interesting friends and colleagues in the book business.

Today’s Publishing Talks conversation is very different. Jeremy Facknitz is not in the book business. He is an independent songwriter and musician. Of course there are obvious differences between books and music—you can listen to music while you do other things, and people pay real money to hear singers and bands play live for them; whereas books require your full attention and reading is only rarely a shared public experience. But there are many similarities when you look at the actual business structures of book publishing and music distribution, especially for writers and musicians.

This is especially important now when technology has opened the floodgates of human creativity and enabled the creation and circulation of many more books and songs than was ever possible in the past. This outpouring has upended the economies of both the book business and the music business and inalterably changed how books and music are discovered by readers and listeners. And at the same time, this ocean of books and music has created massive challenges for creators (and their publishers and music labels) to reach audiences.

Jeremy stands out as someone who has found a meaningful path to creating a livelihood as a singer/songwriter, and that’s what got my attention.

Jeremy has been active as singer/songwriter for a long time (see his bio below). While he started out in a band, like many other musicians, he worked in many different non-music jobs for a long time, but finally in his thirties decided to make a living as a performer. He discovered that doing house concerts could be his primary form of revenue. He does his own booking and has created his own unique form of audience building. He now performs over 100 concerts a year in people’s homes.

When I first learned about Jeremy’s work, I thought he would be perfect for this series. Even though his performing does not align exactly with the way authors and publishers work , there is alot to learn from what Jeremy does. His values and commitment to connecting with his audience in a human way is crucial.

So please have a listen and do let me know what you think. There are some links below so you can learn more about Jeremy. I hope you will listen to (and enjoy) his songs. You might want to host him for a house concert of your own!

I love Jeremy’s motto: The Revolution Will Not Be Streamed

TIDBITS AND ACCOMPLISHMENTS: Finalist for the 2020, 2022 and 2025 Grassy Hill Kerrville New Folk Songwriting Competitions at the Kerrville Folk Festival… Winner for the 2023 Empower Music Awards (formerly known as the Posi Awards)… Awarded 2nd place in the 2022 Indie International Songwriting Competition (“Unsung”)… Runner-up in the Renaissance Artists and Writers Association “Songs For Social Change Competition”, 2020 (“Land Fills”)… Member of “The Ottomans” from 1997 through 2002 (2001 Detroit Music Award Winner, “Best New Alternative Group”)… Member of “Standing Room Only” with brother Jarod Facknitz from 2001 through 2003… 2009 Pikes Peak Arts Council nominee for “Best Solo Performer of the Pikes Peak Region”… has opened as solo act for/performed with The Samples, Tim Reynolds (Dave Matthews Band), Pat Donahue (Prairie Home Companion), Edie Carey, Charlie Milo, Lindsay Weidmann… graduated from the Specs Howard School of Broadcast Arts in 1997 and was a radio DJ for 4 years (gospel and adult contemporary)… passed the series 7 test for license to sell securities in 2013 and one year later quit working in finance… loves baseball and is an avid fan of the Detroit Tigers baseball club… is married to singer-songwriter Lindsay Weidmann and together they have two children… is a U.S. citizen with Canadian permanent residency and will soon be based in the Vancouver area.

Website

Video “As of This Morning” 

Video “Smilin’ at the Future”

House Concert Pitch Video

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Publishing Talks Interview: Kathleen Schmidt, Publishing Confidential

I started Publishing Talks as a series of conversations with book industry professionals and others involved in media and technology, mostly talking about the future of publishing, books, and culture. It has been great fun talking with people in the book industry about the evolution of publishing in the context of technology, culture, and economics.

These conversations have been inspirational to me. I have had the pleasure of speaking with visionaries and entrepreneurs, editors, publishers and others who have influenced and changed contemporary literature and culture. I’ve also had the opportunity to speak with a number of friends and colleagues in the book business.

I really enjoy the opportunities to find out about the boundless creativity that motivates so many of us in the book business, and I also really enjoy talking to others in the business, who like me, have tried to make sense of it all in some way or another.

Today’s conversation is with Kathleen Schmidt, a long time book publicist whose Substack newsletter Publishing Confidential, is widely read within the book business. Her newsletter is always a great source of thoughtful ideas and commentary about the current state of publishing and book marketing and promotion. I was inspired to speak with her after reading one of her truly great posts this past December, “Marketing + Publicity in 2026: Change Needs to Happen: The good, the bad, and the ugly.”

Here’s a key quote from that piece that caught my attention right away:

“The industry must accept that some books absolutely will not get attention from legacy media and move towards what works for each book, whether that’s a marketing-heavy campaign or just pitching podcasts. Why are we still creating arbitrary publicity plans for every title when we know most of it is b.s.?”

She went on from there to provide a meaningful list of ideas and practices that any publisher, publicist or author can learn from, be inspired by, and adapt for their own best practices. I appreciate her honesty, willingness to try new things, and her understanding that failure is not a bad thing, but a way to learn and get better at what we do. Everyone in the book business is frustrated by the current media landscape and by the massive number of new (and old) book titles that makes getting attention for any new book so difficult, not to mention the competition from other media forms, social media included, that take attention away from books and reading. But that frustration needs to be converted into positive energy. Otherwise you may as well quit doing what you love to do.

Having a chance to speak with Kathleen was rewarding for me, and I am sure will be for you as well. She’s smart, creative and realistic. I am sure she is a good marketer too. We need more radical honesty, more innovation and more enjoyment in book marketing!

Her bio: Kathleen is the founder and CEO of Kathleen Schmidt Public Relations with three decades of experience spanning publicity, literary representation, acquisitions editing, and ghostwriting. She has worked on more than 50 New York Times bestsellers and led global media and branding campaigns for politicians, A-list celebrities, athletes, and other high-profile figures.

I found another recent interview with Kathleen by Christelle Lujan at She Writes Magazine.  In that interviewsays: “First and foremost, I want Publishing Confidential to be a resource for authors to learn about the publishing industry.”

And here are a couple more of her posts:

30 Years in Book Publishing: What I’ve Learned
Why Advertising Doesn’t Work for Books

And here is her business website, Kathleen Schmidt Public Relations.

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Publishing Talks Interviews Derek Newton/Verify My Writing

Publishing Talks started as a series of conversations I had with book industry professionals and others involved in media and technology, talking about the future of publishing, books, and culture. It was great fun discussing the evolution of publishing in the context of technology, culture, and economics.

More recently, I’ve also had conversations with a variety of editors, publishers and others who have been innovators and leaders in independent publishing and bookselling in the past and into the present.

These conversations have been inspirational to me. I have had the pleasure of speaking with visionaries and entrepreneurs, editors, publishers, and others who have influenced and changed contemporary literature and culture. I’ve also had the opportunity to speak with a number of friends and colleagues in the book business about their work.

I really enjoy these opportunities to learn about the boundless creativity that motivates so many in the book business. I was approached recently by a PR firm who wanted me to talk to edtech writer Derek Newton about a new project he has undertaken. While my first reaction was to ignore what seemed to be yet another “pitch,” when I read further about the project, my interest was piqued and I decided I should talk to Derek to find out more about his ideas.

Derek Newton has written extensively about education and technology, including contributions to the Atlantic, Washington Post, USA Today, Money Magazine and many others. He’s also a contributing writer at Forbes and founder of the new and very interesting project that we talked about in this episode, Verify My Writing.

Verify My Writing allows writers to get a verified certification that their work is real, authentic, and human. In short, this enables them to certify that their work was not created by AI. The certification can help with submissions and pitches. Verify My Writing also certifies books and articles that have already been published with a “Human-Written” hallmark. And as Derek and I discussed, there other applications for this sort of certification as well. While writers certainly have self-interest in proving to magazines and publishers that their work is original, it seems to me that publishers will also want to verify for themselves when they receive submissions that the work they are reading is wholly or at least substantially original.

Book publishers and magazines with limited editorial resources are now dealing with a tsunami of submissions, with no practical way to determine the originality of the work they are considering for publication.

Given how good some AI-assisted writing can be, and how often AI is inaccurate (or completely wrong), there’s no question that all of us as readers will also appreciate knowing whether what we are reading online is human or machine written. This sort of validation may become a requirement in the not too distant future.

I found this conversation to be stimulating and thought provoking. Derek’s Verify My Writing seems interesting, and compelling in that it comes from a writer whose work experience inspired it.  I hope you find this conversation as stimulating as I did.

Here’s the Verify My Writing website.

If you want to learn more, contact Derek directly: DNewton@VerifyMyWriting.com

 

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Publishing Talks Interview with Carol Fitzgerald of The Book Report Network

Publishing Talks started as a series of conversations with book industry professionals and others involved in media and technology, mostly talking about the future of publishing, books, and culture. It was great fun talking with people in the book industry about the evolution of publishing in the context of technology, culture, and economics.

In the past few years, I’ve talked with a variety of editors, publishers and others who have been innovators and leaders in independent publishing and bookselling in the past and into the present.

These conversations have been inspirational to me. I have had the pleasure of speaking with visionaries and entrepreneurs, editors, publishers and others who have influenced and changed contemporary literature and culture. I’ve also had the opportunity to speak with a number of friends and colleagues in the book business.

The Publishing Talks series of interviews enables me to talk to some really interesting people who have made an impact of all kinds on books and book publishing. Carol Fitzgerald is a good example. She started out working for Conde Nast and then moved into the book business, founding

The Book Report Network (TBRN) at the very beginning of the online universe in 1996. Bookreporter.com and ReadingGroupGuides.com are now gathering places for a large and devoted community of booklovers and TBRN is recognized as an online leader of informed, contemporary book news, reviews and author interviews. With 30 years of constant innovation, Carol has remained deeply engaged with the constantly evolving interaction of book readers, authors and publishers. She is always great to talk to and if you’re not familiar with her sites, you should check them out.

We had a great conversation about a the past, present, and imminent future of the book publishing world. I think you will enjoy this episode of Publishing Talks. Carol is knowledgeable, engaged, and in touch with so much of what matters to the future of books and publishing.

Read Carol’s most recent book reviews here. She is a dedicated reader with incisive views about the books she consumes.

Check out the Book Reporter’s video interviews with authors on YouTube. Very cool.

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Tamara Dean: Shelter and Storm: At Home in the Driftless

Shelter and Storm: At Home in the Driftless – Tamara Dean – University of Minnesota Press – 9781517918569 – Paperback – 224 pages – April 22, 2025 – $19.95 -ebook editions available at lower prices

Books like Shelter and Storm are all too often errantly categorized as “regional,” both by publishers and reviewers alike. That’s a problem, as if you think of this book as being “only” about the Driftless region, or Wisconsin, or even the Midwest as its “region,” too many readers might not be interested enough to read this book. It’s an irony for anyone writing from or about a specific place – it may be that through a deep understanding of a unique place that one can address and communicate the most universal issues of human life and the natural world.

Tamara Dean is a truly gifted writer, and I suspect that she can write well about almost anything. But this book is personal, and it gives her storytelling abilities the opportunity to shine. There are twelve “stories” in this book, really linked chapters that document on multiple levels, the time she spent during a “return to the land” experience not that many years ago in the truly unusual region called The Driftless because the glaciers that extended across this continent managed to miss this part of what is now mostly Wisconsin (and a bit in Iowa). It’s not flat there, but rather consists of steep hills and deep valleys, highly forested with a number of spring-fed streams.

While the stories are about Dean’s life there, she uses her own experiences to illuminate a variety of issues that matter to almost all of us, from climate change as it affects peoples lived lives (especially in farm communities), how people create community and mutuality, survive natural and household disasters, and citizen science (with a special interest in blue-glow fireflies). Dean’s personal experiences are transformative for her, and through her essays, for us as well

Tamara Dean’s Shelter and Storm is reminiscent of the best writing about nature and rural living, including works by Aldo Leopold, Edward Abbey, Wendell Berry and Gary Paul Nabhan. Tamara Dean’s writing will engage those many of us who care deeply about climate change and sustainability, and her stories will make you feel that it is possible and necessary to spend more time not only being in the natural world, but reflecting on what it means now for us in our alienated, disconnected, thoroughly modern world, and how we might forge a way of being that allows us to live better lives and preserve some level of nature still.

I do want to say that this book is one of the best of the many I have read this year. And I truly enjoyed having the opportunity to speak with Tamara about the book and her experiences in the Driftless, a place I now very much want to visit to experience for myself.

Tamara Dean’s essays and stories have been published in magazines including The American Scholar, The Georgia Review, the Guardian, One Story, Orion, and The Progressive. She is also the author of The Human-Powered Home: Choosing Muscles over Motors. She teaches writing independently in various locales.

“It may sound familiar, but Shelter and Storm is an engaging read largely because Dean is a very good writer.”—Big River Magazine

“Tamara Dean’s luminous essay collection paints a thoughtful portrait of the Driftless region of Wisconsin and the struggles it faces due to climate change.”—Shelf Awareness

“The essays collected in Shelter and Storm, grounded in Dean’s experience tending to and rewilding neglected farmland in the Driftless region, are a product of Dean’s lively, curious, meticulous mind, exploring topics as varied as the impacts of climate change, the challenges of sustainable living, brickmaking, prairie tending, and the history of abortion […] At their essence, these essays are informed by awe. They are about what happens when we make space in our lives for deep attention and wonder.”—Craft Magazine

Author website here.

Buy the book at Bookshop.org

 

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Dennis James Sweeney: How to Submit: Getting Your Writing Published with Literary Magazines and Small Presses

How to Submit: Getting Your Writing Published with Literary Magazines and Small Presses – Dennis James Sweeney – New World Library – Paperback – 9781608689361 – 216 pages – $18.95 – February 25, 2025 – ebook versions available at lower prices

This book is described by its publisher as “A comprehensive guide to getting published and building a literary reputation through small presses and magazines — and taking ownership of your own publishing life.” While I am very familiar with publishing marketing lingo, I think this description, while literally accurate, actually undervalues Sweeney’s book. He does offer us much more than just a “guide to getting published.” By talking to writers as a colleague and exploring his own journey as a writer, he turns what could have been a mechanical self help guide into something much more interesting and engaging.

I’ve been on both sides of the process this book is about – as a writer submitting work for publication and more often as a publisher and editor, combing through submissions of all kinds and qualities. This book provides much more than simply guidance, tools and support for writers. In it, Sweeney personalizes what is so often a depersonalized process, and helps writers see themselves as active agents in a complex ecosystem with many levels and activities. And in many ways, he reveals the process of “submitting” one’s work as an almost spiritual practice, not just a means to an end.

All of the podcast interviews I do are unstructured and informal – I like to start without notes or an agenda and see where the conversation goes. Talking to Dennis was truly a pleasure, and I think we ended up having a wonderfully organic and interesting conversation about the independent literary world, contemporary writing, and the role of the writer in that community. Whether you  are already a published author, or a publisher or magazine that works with author submissions, this book has a great deal to offer you.

Dennis James Sweeney is a writer and teacher. His books have been published by small independent presses, including Autumn House Press, Essay Press, Ricochet Editions, and Stillhouse Press, and his writing has appeared in Ecotone, The Southern Review, Witness, and The New York Times. Sweeney lives, writes, and teaches in Amherst, Massachusetts. Author website here.

But the book here.

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Publishing Talks Interview with Leah Paulos Press Shop PR

Publishing Talks began years ago as a series of conversations with book industry professionals and others involved in media and technology. Most of these interviews originally involved the future of publishing, books, and culture, talking with people in the book industry about how publishing is evolving in the context of technology, culture, and economics.

Later this series broadened to include conversations to go beyond the future of publishing. In an effort to document the literary world, I’ve talked with a variety of editors, publishers and others who have been innovators and leaders in independent publishing in the past and into the present.

These conversations have been inspirational to me on many levels. I have gotten to speak with visionaries and entrepreneurs, as well as editors and publishers who have influenced and changed contemporary literature and culture. I’ve also had the opportunity to speak with a number of friends and colleagues I have met or worked with during the many years I have been in the book business.

More recently, I’ve been talking to book folks about what is going on in publishing today, quite often about the changes in marketing and promotion that have marked all media industries as social media has overwhelmed traditional media, creating an extremely complex and constantly changing environment.

One thing is certain about publishing – there are no final answers, but there are many really important questions that we should be asking all the time.

I recently had the opportunity to (virtually) meet and talk to Leah Paulos about some of these questions. Leah is the Founder and Director of Publicity at Press Shop PR and Book Publicity School, and has worked in books and media for over 25 years. Leah has spoken on book publicity at Columbia School of Journalism, CUNY Graduate Center, and as part of her regular workshop series, Book Publicity for Literary Agents. She’s been a magazine editor and a writer, before shifting careers and becoming a book publicist in 2006. She launched her own business, Press Shop PR in 2012 and has worked on campaigns for over 300 authors since its launch, including for ON TYRANNY by Timothy Snyder, MARCH by Rep. John Lewis, and WELCOME TO THE UNIVERSE by Neil deGrasse Tyson.

In 2023, Leah launched Book Publicity School to bring professional PR support directly to authors, as so often today, book publishers require their authors to lead their own publicity efforts. With workshops and coaching programs, Book Publicity School provides authors with tools, strategies, and know-how to effectively advocate for their own work.

With an ever increasing abundance of book product in the market, every author and every publisher is desperately trying to figure out how to reach readers. Our creativity and ability to innovate are constantly being challenged. We need more conversations like this one to help spur us advance our thinking. Authors and publishers alike want to know what works, what doesn’t. And what is on the horizon. Since everything is changing all the time, the only way to keep up is to talk to as many people as possible about what they are doing and what they are observing. I hope this conversation will therefore be useful to writers, publishers, and readers as well.

Please ping me if you have any questions or ideas spurred by this discussion.

Press Shop PR website

Book Publicity School website

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Publishing Talks Interview with Jane Friedman of Hot Sheet

Publishing Talks began first as a series of conversations with book industry professionals and others involved in media and technology, mostly talking about the future of publishing, books, and culture. It was great fun talking with people in the book industry about the evolution of publishing in the context of technology, culture, and economics. Over the years, I talked with a variety of editors, publishers and others, innovators and leaders in independent publishing and bookselling in the past, and into the present.

These conversations have been inspirational to me. I have had the pleasure of speaking with people who have influenced and changed contemporary literature and culture. I’ve also had the opportunity to speak with a number of friends and colleagues in the book business, always trying to explore and understand the complex web of books, authors and readers that is at the heart of our evolving culture.

Every year, ever more new books are published, and the “rules of the game” evolve faster than most of us can keep up. Given the pace of change in the book industry, I could not think of anyone better to learn about the latest trends and developments than Jane Friedman, whose insights and breadth of knowledge are unmatched among industry observers. I first spoke with her in 2015 and then again in 2022, and I always learn a great deal from her in every conversation we have.

Jane publishes a bi-weekly industry newsletter,  a must-read for anyone involved with publishing, called The Hot Sheet. Her most recent book is The Business of Being a Writer (University of Chicago Press). Collaborating with The Authors Guild, she wrote The Authors Guild Guide to Self-Publishing. In 2023, Jane was awarded Publishing Commentator of the Year by Digital Book World.

You might also have heard of Jane because of her experience with AI book fraud, which she wrote about in August 2023. She has put together a roundup of the extensive coverage and interviews about what happened, which you can explore here.

And she publishers yet another newsletter for writers and creators called Electric Speed, which is also worthwhile subscribing to.

Her website offers a wide range of services and information for writers: “I report on the book publishing industry and help authors understand the business. I’ve been working in book publishing since the 1990s, but my views are not from the 1990s. Amidst rapid change in the industry, writers need honest and unbiased guidance to make the best decisions for their careers. I hope to offer you a signal amidst the noise.”

Jane Friedman is a very busy woman, I am truly grateful that she was able to take some time to talk to me about the latest goings on in publishing.

Writerscast began in 2008! Thanks to all who have participated and all of you who have listened to this series over the past 15 years. It’s been fun.

 

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Publishing Talks: Interview with Josh Schwartz of Pubvendo

Publishing Talks began as a series of conversations with book industry professionals and others involved in media and technology, mostly talking about the future of publishing, books, and culture. I’ve spent time talking with people in the book industry about how publishing is evolving in the context of technology, culture, and economics.

Later this series broadened to include conversations that go beyond the future of publishing. In an effort to document the literary world, I’ve talked with a variety of editors, publishers and others who have been innovators and leaders in independent publishing in the past and into the present.

These conversations have been inspirational to me on many levels. I have gotten to speak with visionaries and entrepreneurs, as well as editors and publishers who have influenced and changed contemporary literature and culture. I’ve also had the opportunity to speak with a number of friends and colleagues I have met over the many years I have been in the book business.

Josh Schwartz is someone I met at a Book Expo several years ago (remember trade shows? Book Expo, previously known as the American Booksellers Association was an important social gathering for the book industry for more than 50 years, fostering a sense of community that is now lost). As often was the case at old-fashioned industry gatherings, it was purely a chance connection, as we sat together to eat lunch at the Javits Center one busy afternoon. That meeting is emblematic of how a good trade show can work – a chance meeting with someone that turns into a long term business connection and friendship.

Josh was then just launching his company, Pubvendo to specialize in digital marketing for books, working with authors and publishers of every size and kind. Now that it’s been some years he and his team have been at it, the work puts him in the middle of a very interesting part of the book business. Most of us agree that while publishing is not without challenges, marketing is the hardest thing we do. Every new book that is published is an entirely new product (unless it is part of a series or written by an author with an established brand). Every new book must be thought about and in some way “represented” or “presented” to potential readers, booksellers, librarians, media outlets, all of whom are busy, often overwhelmed with information, and hard pressed to notice any one book over any other. How do we find readers and help them discover our books when they have so many other books and media forms to choose from? That is the challenge of book publishing in the digital era. Data driven online marketing as practiced by Pubvendo and only a few other businesses is one way for publishers and authors to make those crucial connections. And while it might be “inside baseball” for some, this is a subject that most of us in the book business have to think about all the time.

Josh is both the Founder and Chief Executive Officer of Pubvendo, which makes him responsible for digital campaign methodology, strategy, and execution. He started in the book business in 2010, working for digital production companies, Aptara and Jouve. He holds a bachelor’s degree in American Literature from George Mason University and a master’s degree from Georgetown University.

Aside from his literary interests, which inform his day-to-day work with publishers and authors, he’s willing and able to engage with a variety of subjects and try to find ways to connect books of all kinds with the right readers – especially the ones who want to buy those books. It is no easy thing to navigate the continuously changeable online universe, but Josh seems better equipped than most to figure it out and at the same time, have some fun and enjoy the ride.

In this conversation, we covered a wide range of topics relating to marketing and publishing – primarily focusing on digital matters but really this is about marketing books in an extremely complex and constantly changing environment. We even talked about AI, the latest and greatest in a series of “new developments” that have faced book publishing over the last twenty years or more.

One thing is certain – there are no final answers, but there are always alot of really important questions.

Pubvendo website.

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Publishing Talks: Interview with Jane Friedman

Publishing Talks started as a series of conversations with book industry professionals and others involved in media and technology, mostly talking about the future of publishing, books, and culture. It was great fun talking with people in the book industry about the evolution of publishing in the context of technology, culture, and economics.

Later this series broadened considerably. In the past few years, I’ve talked with a variety of editors, publishers and others who have been innovators and leaders in independent publishing and bookselling in the past and into the present.

These conversations have been inspirational to me. I have had the pleasure of speaking with visionaries and entrepreneurs, editors, publishers and others who have influenced and changed contemporary literature and culture. I’ve also had the opportunity to speak with a number of friends and colleagues in the book business.

I’ve not had occasion to speak with the same person twice during all the years this series has gone on. But I really wanted to speak again with Jane Friedman, whose insights and knowledge I thoroughly respect, and get her sense of the current state of publishing and bookselling, especially as it affects writers and independent publishers. Our last Publishing Talks conversation was in 2015! Much has changed since then, and there was much for us to talk about.

Jane publishes a terrific newsletter I read religiously called The Hot Sheet. Her most recent book is The Business of Being a Writer (University of Chicago Press). Collaborating with The Authors Guild, she wrote The Authors Guild Guide to Self-Publishing. Her website offers a wide range of services and information for writers: “I report on the book publishing industry and help authors understand the business. I’ve been working in book publishing since the 1990s, but my views are not from the 1990s. Amidst rapid change in the industry, writers need honest and unbiased guidance to make the best decisions for their careers. I hope to offer you a signal amidst the noise.”

And I hope this conversation does the same.

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