Publishing Talks Interview: Kathleen Schmidt, Publishing Confidential

I started Publishing Talks as a series of conversations with book industry professionals and others involved in media and technology, mostly talking about the future of publishing, books, and culture. It has been great fun talking with people in the book industry about the evolution of publishing in the context of technology, culture, and economics.

These conversations have been inspirational to me. I have had the pleasure of speaking with visionaries and entrepreneurs, editors, publishers and others who have influenced and changed contemporary literature and culture. I’ve also had the opportunity to speak with a number of friends and colleagues in the book business.

I really enjoy the opportunities to find out about the boundless creativity that motivates so many of us in the book business, and I also really enjoy talking to others in the business, who like me, have tried to make sense of it all in some way or another.

Today’s conversation is with Kathleen Schmidt, a long time book publicist whose Substack newsletter Publishing Confidential, is widely read within the book business. Her newsletter is always a great source of thoughtful ideas and commentary about the current state of publishing and book marketing and promotion. I was inspired to speak with her after reading one of her truly great posts this past December, “Marketing + Publicity in 2026: Change Needs to Happen: The good, the bad, and the ugly.”

Here’s a key quote from that piece that caught my attention right away:

“The industry must accept that some books absolutely will not get attention from legacy media and move towards what works for each book, whether that’s a marketing-heavy campaign or just pitching podcasts. Why are we still creating arbitrary publicity plans for every title when we know most of it is b.s.?”

She went on from there to provide a meaningful list of ideas and practices that any publisher, publicist or author can learn from, be inspired by, and adapt for their own best practices. I appreciate her honesty, willingness to try new things, and her understanding that failure is not a bad thing, but a way to learn and get better at what we do. Everyone in the book business is frustrated by the current media landscape and by the massive number of new (and old) book titles that makes getting attention for any new book so difficult, not to mention the competition from other media forms, social media included, that take attention away from books and reading. But that frustration needs to be converted into positive energy. Otherwise you may as well quit doing what you love to do.

Having a chance to speak with Kathleen was rewarding for me, and I am sure will be for you as well. She’s smart, creative and realistic. I am sure she is a good marketer too. We need more radical honesty, more innovation and more enjoyment in book marketing!

Her bio: Kathleen is the founder and CEO of Kathleen Schmidt Public Relations with three decades of experience spanning publicity, literary representation, acquisitions editing, and ghostwriting. She has worked on more than 50 New York Times bestsellers and led global media and branding campaigns for politicians, A-list celebrities, athletes, and other high-profile figures.

I found another recent interview with Kathleen by Christelle Lujan at She Writes Magazine.  In that interviewsays: “First and foremost, I want Publishing Confidential to be a resource for authors to learn about the publishing industry.”

And here are a couple more of her posts:

30 Years in Book Publishing: What I’ve Learned
Why Advertising Doesn’t Work for Books

And here is her business website, Kathleen Schmidt Public Relations.

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Publishing Talks Interview with Carol Fitzgerald of The Book Report Network

Publishing Talks started as a series of conversations with book industry professionals and others involved in media and technology, mostly talking about the future of publishing, books, and culture. It was great fun talking with people in the book industry about the evolution of publishing in the context of technology, culture, and economics.

In the past few years, I’ve talked with a variety of editors, publishers and others who have been innovators and leaders in independent publishing and bookselling in the past and into the present.

These conversations have been inspirational to me. I have had the pleasure of speaking with visionaries and entrepreneurs, editors, publishers and others who have influenced and changed contemporary literature and culture. I’ve also had the opportunity to speak with a number of friends and colleagues in the book business.

The Publishing Talks series of interviews enables me to talk to some really interesting people who have made an impact of all kinds on books and book publishing. Carol Fitzgerald is a good example. She started out working for Conde Nast and then moved into the book business, founding

The Book Report Network (TBRN) at the very beginning of the online universe in 1996. Bookreporter.com and ReadingGroupGuides.com are now gathering places for a large and devoted community of booklovers and TBRN is recognized as an online leader of informed, contemporary book news, reviews and author interviews. With 30 years of constant innovation, Carol has remained deeply engaged with the constantly evolving interaction of book readers, authors and publishers. She is always great to talk to and if you’re not familiar with her sites, you should check them out.

We had a great conversation about a the past, present, and imminent future of the book publishing world. I think you will enjoy this episode of Publishing Talks. Carol is knowledgeable, engaged, and in touch with so much of what matters to the future of books and publishing.

Read Carol’s most recent book reviews here. She is a dedicated reader with incisive views about the books she consumes.

Check out the Book Reporter’s video interviews with authors on YouTube. Very cool.

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Publishing Talks Interview with Leah Paulos Press Shop PR

Publishing Talks began years ago as a series of conversations with book industry professionals and others involved in media and technology. Most of these interviews originally involved the future of publishing, books, and culture, talking with people in the book industry about how publishing is evolving in the context of technology, culture, and economics.

Later this series broadened to include conversations to go beyond the future of publishing. In an effort to document the literary world, I’ve talked with a variety of editors, publishers and others who have been innovators and leaders in independent publishing in the past and into the present.

These conversations have been inspirational to me on many levels. I have gotten to speak with visionaries and entrepreneurs, as well as editors and publishers who have influenced and changed contemporary literature and culture. I’ve also had the opportunity to speak with a number of friends and colleagues I have met or worked with during the many years I have been in the book business.

More recently, I’ve been talking to book folks about what is going on in publishing today, quite often about the changes in marketing and promotion that have marked all media industries as social media has overwhelmed traditional media, creating an extremely complex and constantly changing environment.

One thing is certain about publishing – there are no final answers, but there are many really important questions that we should be asking all the time.

I recently had the opportunity to (virtually) meet and talk to Leah Paulos about some of these questions. Leah is the Founder and Director of Publicity at Press Shop PR and Book Publicity School, and has worked in books and media for over 25 years. Leah has spoken on book publicity at Columbia School of Journalism, CUNY Graduate Center, and as part of her regular workshop series, Book Publicity for Literary Agents. She’s been a magazine editor and a writer, before shifting careers and becoming a book publicist in 2006. She launched her own business, Press Shop PR in 2012 and has worked on campaigns for over 300 authors since its launch, including for ON TYRANNY by Timothy Snyder, MARCH by Rep. John Lewis, and WELCOME TO THE UNIVERSE by Neil deGrasse Tyson.

In 2023, Leah launched Book Publicity School to bring professional PR support directly to authors, as so often today, book publishers require their authors to lead their own publicity efforts. With workshops and coaching programs, Book Publicity School provides authors with tools, strategies, and know-how to effectively advocate for their own work.

With an ever increasing abundance of book product in the market, every author and every publisher is desperately trying to figure out how to reach readers. Our creativity and ability to innovate are constantly being challenged. We need more conversations like this one to help spur us advance our thinking. Authors and publishers alike want to know what works, what doesn’t. And what is on the horizon. Since everything is changing all the time, the only way to keep up is to talk to as many people as possible about what they are doing and what they are observing. I hope this conversation will therefore be useful to writers, publishers, and readers as well.

Please ping me if you have any questions or ideas spurred by this discussion.

Press Shop PR website

Book Publicity School website

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