John Oakes: The Fast: The History, Science, Philosophy, and Promise of Doing Without

March 2, 2024 by  
Filed under Non-Fiction, WritersCast

The Fast: The History, Science, Philosophy, and Promise of Doing Without—John OakesAvid Reader Press / Simon & Schuster—Hardcover —9781668017418—320 pages—$30—February 13, 2024—ebook versions available at lower prices

If you’re expecting to find a “how to guide to fasting” you will have to look elsewhere. John Oakes is far too good a writer and thinker to spend his time writing something simple like a guide book or even a “rah rah” tome aimed at encouraging you to take up the idea of “intermittent fasting” for yourselves. You might decide to try it out after reading The Fast, but that’s not his purpose and not why you should want to read this book. If you are already engaged in fasting, you should read this book. Perhaps it will be most especially useful during the meditative moments while you are in the midst of your own fast.

Oakes is more interested in a deeper approach to this practice, giving it historicity and enabling us to explore for ourselves how denial of a core bodily function can alter consciousness and help us better understand ourselves. This kind of antidote to the habits of modern life does have an appeal to many of us, but even if you are not going to be a practitioner, you will find yourself captivated, as he is, by the science, history, philosophy and spiritual background of fasting and the denial of physical needs. For Oakes, the ideas and the connection to human spirituality are as important as the specific practices themselves. I’m glad of that, as it makes reading this book that much more rewarding to engage with.

I will also note that Oakes, who has been an editor and publisher for many years, is a really terrific writer and therefore you can read this book for the pleasure good writing affords. As I am sure many of you who listen to this podcast have noticed, there are a lot of badly written books out there and no one wants to spend their limited time reading them. Given the vast number of choices of what to read, it is a particular joy to discover a really good writer. Bravo Oakes for spending a lifetime learning how to write, and bravo Avid Reader Press for publishing this book. I hope you will consider reading it yourself after you listen to our conversation here. Whether you decide to fast or not. For myself, much as I like this book, I am happier eating than not, even if it is an indication of my generally shallow approach to spirituality.

I’ve known John Oakes for a number of years through our mutual involvement in independent publishing. He is currently the publisher of The Evergreen Review. He is also editor-at-large for OR Books, which he cofounded in 2009. OR has been a singularly contrarian publisher for many years, built to demonstrate an alternative approach to traditional reliance on a certain popular online bookseller. Oakes has written for a variety of publications and The Fast is his first book.

We had alot of fun talking together about John’s book. Enjoy…

You can buy The Fast here. 

Publishing Talks: Interview with Josh Schwartz of Pubvendo

May 9, 2023 by  
Filed under PublishingTalks, Technology

Publishing Talks began as a series of conversations with book industry professionals and others involved in media and technology, mostly talking about the future of publishing, books, and culture. I’ve spent time talking with people in the book industry about how publishing is evolving in the context of technology, culture, and economics.

Later this series broadened to include conversations that go beyond the future of publishing. In an effort to document the literary world, I’ve talked with a variety of editors, publishers and others who have been innovators and leaders in independent publishing in the past and into the present.

These conversations have been inspirational to me on many levels. I have gotten to speak with visionaries and entrepreneurs, as well as editors and publishers who have influenced and changed contemporary literature and culture. I’ve also had the opportunity to speak with a number of friends and colleagues I have met over the many years I have been in the book business.

Josh Schwartz is someone I met at a Book Expo several years ago (remember trade shows? Book Expo, previously known as the American Booksellers Association was an important social gathering for the book industry for more than 50 years, fostering a sense of community that is now lost). As often was the case at old-fashioned industry gatherings, it was purely a chance connection, as we sat together to eat lunch at the Javits Center one busy afternoon. That meeting is emblematic of how a good trade show can work – a chance meeting with someone that turns into a long term business connection and friendship.

Josh was then just launching his company, Pubvendo to specialize in digital marketing for books, working with authors and publishers of every size and kind. Now that it’s been some years he and his team have been at it, the work puts him in the middle of a very interesting part of the book business. Most of us agree that while publishing is not without challenges, marketing is the hardest thing we do. Every new book that is published is an entirely new product (unless it is part of a series or written by an author with an established brand). Every new book must be thought about and in some way “represented” or “presented” to potential readers, booksellers, librarians, media outlets, all of whom are busy, often overwhelmed with information, and hard pressed to notice any one book over any other. How do we find readers and help them discover our books when they have so many other books and media forms to choose from? That is the challenge of book publishing in the digital era. Data driven online marketing as practiced by Pubvendo and only a few other businesses is one way for publishers and authors to make those crucial connections. And while it might be “inside baseball” for some, this is a subject that most of us in the book business have to think about all the time.

Josh is both the Founder and Chief Executive Officer of Pubvendo, which makes him responsible for digital campaign methodology, strategy, and execution. He started in the book business in 2010, working for digital production companies, Aptara and Jouve. He holds a bachelor’s degree in American Literature from George Mason University and a master’s degree from Georgetown University.

Aside from his literary interests, which inform his day-to-day work with publishers and authors, he’s willing and able to engage with a variety of subjects and try to find ways to connect books of all kinds with the right readers – especially the ones who want to buy those books. It is no easy thing to navigate the continuously changeable online universe, but Josh seems better equipped than most to figure it out and at the same time, have some fun and enjoy the ride.

In this conversation, we covered a wide range of topics relating to marketing and publishing – primarily focusing on digital matters but really this is about marketing books in an extremely complex and constantly changing environment. We even talked about AI, the latest and greatest in a series of “new developments” that have faced book publishing over the last twenty years or more.

One thing is certain – there are no final answers, but there are always alot of really important questions.

Pubvendo website.

Cornelia Maude Spelman: Missing: A Memoir

October 25, 2022 by  
Filed under Non-Fiction, WritersCast

Missing: A Memoir – Cornelia Maude Spelman – Jackleg Press – 9781737513445 – Paperback – 176 pages – $17.00 – July 15, 2022 – ebook versions available at lower prices

Cornelia Maude Spelman is best known as a children’s book author. This memoir of her family was spurred by her meeting with and friendship with the late New Yorker editor William Maxwell (himself an extraordinary writer as well), who knew her parents in the 1920s when they were at the University of Illinois together.

Cornelia plainly admired and enjoyed the company of Maxwell, but also was fascinated that he knew her parents before they had children, before their lives went in different directions than Maxwell’s. At one of her meetings with him, she suggests that her parents’ lives were not successful in the terms they had hoped for. Maxwell gently tells her that “in a good novel one doesn’t look for a success story, but for a story that moves one with its human drama and richness of experience.”

It was Maxwell who prompted Cornelia to explore and tell the story of her parents. This memoir tells that story. Spelman spent years exploring the history of her family. It’s a wonderful exploration, full of side trips and thoughtful reflections, and much that anyone interested in the mysteries of their family members will appreciate. Superman was luckier than most of us, in that she was able to meet with people who knew her parents when they were young. Most of us get interested in these stories far too late in our own lives to be able to talk to people who actually knew our older family members, or who, if still around, can remember anything meaningful to tell us.

Spelman’s research is extensive too. She goes to Iowa and Illinois to track down places and information details of her family history and to find people who know something about her parents and their parents. She recounts letters and interviews, even finding medical records and telegrams to help fill out stories that would otherwise be invisible or lost. Importantly Spelman is able to reconstructs her mother’s life and death, as well as that of her long lost brother. Cornelia’s writing is excellent and her storytelling compelling, so that even though we are not connected to the people about whom she writes, we can feel how she feels about them and about herself as she searches out and tells these “missing” family stories.

Cornelia is always honest with us about her disappointments, as well as what she learns that brings her joy and closure as well. This book is warm, profound, and honest. At the end, we know there is still much that will always be missing, but so much more that has been found.

Cornelia Maude Spelman, MSW, was a family therapist before she became a writer and artist. She’s written eleven books for children that help them manage emotions and difficult life situations. Her The Way I Feel series of books for young children has sold several million copies and been translated into Chinese, Korean, Spanish, Greek, Japanese, German, Arabic, Turkish, Danish, and Russian. Cornelia has earned awards from the Illinois Arts Council and was awarded the Bernard De Voto Fellowship in Nonfiction at Bread Loaf Writers’ Conference. This is her first book for adult readers.

It was truly a pleasure to speak with her about this book and her journey to write it.

Author website
Buy the book

Publishing Talks: Interview with Dan Harke of Mayo Clinic Press

October 5, 2022 by  
Filed under PublishingTalks, The Future

Publishing Talks began as a series of conversations with book industry professionals and others involved in media and technology, mostly talking about the future of publishing, books, and culture. I’ve spent time talking with people in the book industry about how publishing is evolving in the context of technology, culture, and economics.

Some time back, this series broadened to include conversations that go beyond the future of publishing. In an effort to document the literary world, I’ve talked with a variety of editors, publishers and others who have been innovators and leaders in independent publishing in the past and into the present.

These conversations have been inspirational to me on many levels. I have gotten to speak with visionaries and entrepreneurs, as well as editors and publishers who have influenced and changed contemporary literature and culture. I’ve also had the opportunity to speak with a number of friends and colleagues I have met over the many years I have been in the book business.

This week, I talked to Dan Harke, who manages the Mayo Clinic Press in Rochester, Minnesota. Mayo Clinic is doubtless familiar to Writerscast listeners – it is probably the best-known health care organization in America. It has 73,000 employees (including thousands of MDs) and cares for more than 1.4 million people annually. Mayo is almost always ranked as the number one hospital in the US.

For many years, Mayo Clinic licensed content to established publishers, and sold books direct to consumer only through its mail order business associated with its long-running Mayo Health Letter. Several years ago, Mayo established the Mayo Clinic Press to publish its own books, and now is in the process of growing to become a full line trade publisher, while still maintaining its mission-driven commitment to healthcare for the greater good. Aside from consumer health books, Mayo is now publishing children’s books, ebooks, audio books and podcasts, as well as its still vibrant health letter.

Dan comes to publishing from a diverse background with skills and knowledge in health care, marketing, and innovation, which gives him a very different perspective about publishing than many of us with experience mostly in trade publishing, so I think this conversation will be of interest to many Publishing Talks listeners.

You can look at MCP’s terrific website here.

In the interest of full disclosure, I want to mention that I am a consultant to MCP on trade publishing and marketing matters.

Beatrice Hitchman: All of You Every Single One

September 14, 2022 by  
Filed under Fiction, WritersCast

All of You Every Single One: A Novel – Beatrice Hitchman – Overlook Press – 978-1-4197-5693-1 – Hardcover – 320 pages – $26 – January 4, 2022 – ebook editions available at lower prices

This novel is an absolutely riveting book I truly enjoyed. And happily, it introduced me to the work of Beatrice Hitchman, who is a wonderful writer. Her story begins in 1910 with Julia Lindqvist, who is unhappily married to a well known Swedish playwright. She leaves him after falling passionately in love with a captivating Austrian woman, a tailor named Eve. Together, they escape to the much less restrictive environment of Vienna, where the story unfolds over the course of 35 years, against the backdrop of the progressive period between the wars, the couple’s close-knit group of unusual friends, Julia’s analysis by Freud, and then later, the difficult period leading up to and including World War II.

Julia and Eve create a lifelong partnership and live as a couple. With the help of their friend, Frau Berndt, they form a network of supportive friends and neighbors. The narrative shifts between Julia, Eve, and the other key people in their network.

I felt that the beginning of the book does not prepare us for all that will follow, and there were times when I could not keep track of all the characters and the storyline. And I’d say that the ending is perhaps the weakest part of the novel. But the author’s language carried me forward, and her characters have stayed with me still. This book will reward you with its depth throughout.

This is Beatrice Hitchman’s second novel. Her first, Petite Mort, was published in 2013 by Serpent’s Tail. She was born in London and has lived in Hong Kong, Edinburgh and Paris. Beatrice is a Lecturer in Creative Writing at the University of Brighton. Her research focuses on contemporary queer fiction, the ethics of historical fiction, writing the remote past, and the endings/closure events of novels (which certainly comes through in this novel!)

You can visit her website here.  Buy her book here.

I loved talking to Beatrice about her novel and hope you will enjoy hearing our conversation.

Author photo by Sara Lee       

Publishing Talks: Interview with Mark Hurst of Creative Good

Publishing Talks began as a series of conversations with book industry professionals and others involved in media and technology, mostly about the future of publishing, books, and culture. I’ve spent time talking with people in the book industry about how publishing is evolving in the context of fast-changing technology, culture, and economics.

Along the way, this series broadened to include conversations that go beyond the future of publishing. In an effort to document the literary world, I’ve talked with a variety of editors, publishers and others who have been innovators and leaders in independent publishing in the past and into the present.

These conversations have been inspirational to me on many levels. I have gotten to speak with visionaries and entrepreneurs, as well as editors and publishers who have influenced and changed contemporary literature and culture. I’ve also had the opportunity to speak with a number of friends and colleagues I have met over the many years I have been in the book business.

The latest visionary is Mark Hurst, who founded and operates Creative Good, a New York-based consultancy and creative platform. Mark has spent his career writing, speaking, and advising teams about how to create better products and services. I’ve been reading his impressive writing for years, and have long admired his thinking and approach to technology, culture, and human behavior. Much of what he writes and talks about can be applied to the publishing industry, especially as it relates to powerfully centralized tech companies like Amazon, Apple, and Google.

Along the way, the very creative Hurst also created the useful and cool Good Todo mobile productivity platform, the world’s first cross-platform todo list, which he described in his first book, Bit Literacy, in which he introduced the “empty inbox” method of managing email (now better known as Inbox Zero – a practice I try to follow daily with mixed success).

Mark also hosts Techtonic – see techtonic.fm – a weekly FM radio show on WFMU. Here’s the Techtonic podcast.

His book Customers Included describes how teams and organizations can create successful products and strategies by including customers, a practice I have often thought publishers could benefit from applying to marketing matters.

Brooklyn 1776, the educational mobile videogame by Hurst and the Creative Good team, won the 2016 Brooklyn Innovation Award for best indie video game.

Mark earned both a bachelor’s and a master’s degrees in computer science from MIT. He lives in New York City with his wife and son.

It was great fun for me to have the opportunity to speak with Mark for this Publishing Talks series on Writerscast. We talked about a wide range of issues that should be of interest to anyone interested in current publishing and media technology matters.

Website: creativegood.com
Email: mark@creativegood.com

Robert Child: Immortal Valor: The Black Medal of Honor Recipients of World War II

May 26, 2022 by  
Filed under Non-Fiction, WritersCast

Immortal Valor: The Black Medal of Honor Recipients of World War II – Robert Child – Osprey – 9781472852854 – 288 pages – hardcover – $30 – January 11, 2022 – ebook edition available at lower prices

It is remarkable to realize how few medals of honor were awarded for service during World War II – there were 432 Congressional medals given out of the over sixteen million men and women who served during that four year period during which America fought large scale brutal wars in both the Pacific and European theaters. It is therefore shocking to find out that not a single African American was among the 432 honorees, despite the fact that over one million African Americans served in the then mostly segregated military environment.

Racism remains an American fact of life. But the “progress” made in the modern era probably has muddied our awareness of what our country was like such a short time ago. Robert Child has done an admirable service with this book, documenting the incredible heroism of the seven Black American heroes of World War II who were finally recognized for their efforts – but only after an incredibly long period of time and much work in their behalf.

Child documents the recent historical investigations that have discovered and the stories of extraordinary acts of heroism and valor by the Black soldiers in World War II who were eventually awarded the highest honor our country offers for wartime service. The group of servicemen includes Vernon Baker, Sergeant Reuben Rivers, and Lieutenant Charles Thomas, who led his platoon that captured a strategically important village in Germany in 1944 despite suffering grievous wounds and losing half the men in his unit. The other four who are portrayed sympathetically and thoroughly in this book are Willy James, Jr., John Fox, Edward A. Carter, Jr., and George Watson, heroes all, not only for their valor in the fights they undertook, but for what they did to overcome the deep-seated endemic racism in the military during the time they served their country.

It was not until 1993 that a US Army commission determined that these seven men had been denied our country’s highest award – only because of racial discrimination. And then it was in 1997, more than 50 years after the war that President Clinton finally awarded the Medal of Honor to them, with only one still being living at the time.

Their stories comprise most of this book, as well as some background about the military before, during and after World War II. Sadly, it is almost certain that there are other Black service men and women who might have deserved recognition for their sacrifices and heroism in that war. It was not even until the Obama administration that two World War I heroes were recognized, Sergeant William Shemin, for whom the anti-semitism of the time meant his amazing feats of heroism were almost lost to history, and Sergeant William Henry Johnson, another Black soldier who had been recognized by France with a Croix de Guerre in 1919, but neglected by the United States for far too long.

It was an honor for me to speak with author Robert Child about this terrific and highly emotional book.

Child is a military history writer, director, and author with. Robert has received writing and directing awards including an Emmy® nomination. He lives in Atlanta.

“This is the only comprehensive narrative written about the African American Medal of Honor recipients of WWII to date. Extremely well written, with very little personal background on some of these men to work with, Child manages to bring each of these heroes’ stories to life on a personal level. Child carefully reconstructs each recipient’s life prior to his act of valor, demonstrating the character traits that made each an example of integrity, sacrifice and courage. This is a must-read book about seven black soldiers and their bravery at the highest level and the racial injustice that took over four decades to acknowledge. Well done!” ―Arthur Collins, President, 5th Platoon, the black World War II education and reenactment group

Author website here.

Purchase the book here.

Publishing Talks: Interview with Jane Friedman

Publishing Talks started as a series of conversations with book industry professionals and others involved in media and technology, mostly talking about the future of publishing, books, and culture. It was great fun talking with people in the book industry about the evolution of publishing in the context of technology, culture, and economics.

Later this series broadened considerably. In the past few years, I’ve talked with a variety of editors, publishers and others who have been innovators and leaders in independent publishing and bookselling in the past and into the present.

These conversations have been inspirational to me. I have had the pleasure of speaking with visionaries and entrepreneurs, editors, publishers and others who have influenced and changed contemporary literature and culture. I’ve also had the opportunity to speak with a number of friends and colleagues in the book business.

I’ve not had occasion to speak with the same person twice during all the years this series has gone on. But I really wanted to speak again with Jane Friedman, whose insights and knowledge I thoroughly respect, and get her sense of the current state of publishing and bookselling, especially as it affects writers and independent publishers. Our last Publishing Talks conversation was in 2015! Much has changed since then, and there was much for us to talk about.

Jane publishes a terrific newsletter I read religiously called The Hot Sheet. Her most recent book is The Business of Being a Writer (University of Chicago Press). Collaborating with The Authors Guild, she wrote The Authors Guild Guide to Self-Publishing. Her website offers a wide range of services and information for writers: “I report on the book publishing industry and help authors understand the business. I’ve been working in book publishing since the 1990s, but my views are not from the 1990s. Amidst rapid change in the industry, writers need honest and unbiased guidance to make the best decisions for their careers. I hope to offer you a signal amidst the noise.”

And I hope this conversation does the same.

Publishing Talks: Interview with George Slowik, Jr. of Publishers Weekly

February 23, 2022 by  
Filed under Publishing History, PublishingTalks

Publishing Talks began as a series of conversations with book industry professionals and others involved in media and technology, mostly talking about the future of publishing, books, and culture. I’ve spent time talking with people in the book industry about how publishing is evolving in the context of technology, culture, and economics.

Some years ago, this series broadened to include conversations that go beyond the future of publishing. In an effort to document the literary world, I’ve talked with a variety of editors, publishers and others who have been innovators and leaders in independent publishing in the past and into the present.

These conversations have been inspirational to me on many levels. I have gotten to speak with visionaries and entrepreneurs, as well as editors and publishers who have influenced and changed contemporary literature and culture. I’ve also had the opportunity to speak with a number of friends and colleagues I have met over the many years I have been in the book business.

2022 is the 150th anniversary of Publishers Weekly, the essential trade magazine of the book industry. The magazine was founded in 1872, and the fact that it has not just survived, but thrived for most of the many years it has been published says something about both the book industry and the people who have been part of its trade media.

Just as it has done for so many magazines, the digital era has meant change for Publishers Weekly, and credit is due to current ownership for guiding it successfully through very difficult times. Those of us who have been around the book business for a long time remember PW as it is ubiquitously called, when it had a lot more pages than it does today, and when it was literally the only way to get news about publishing and bookselling in one reliable place. Now the print magazine is relatively short, most of us consume it digitally, and the magazine’s products and revenues are radically different from what they were just a few years ago, including a variety of newsletters, podcasts and other digital products.

George Slowik, Jr. is the owner of the magazine’s parent company, PWxyz, LLC. Slowik had been the publisher of the magazine from 1990-1993 and later ran the excellent magazine, American Prospect, and then in 2010 he bought it from its then owner, Reed Business Information, which was in the process of selling off its entire portfolio of publications.

When Publishers Weekly was originally launched it was the bibliographical source commercial publishers used to list their forthcoming titles for booksellers. The book business was relatively small at that time, with most publishers clustered in a few cities, especially New York and Boston. Over the many years it was in business, the magazine expanded to provide news and stories about the publishing industry, and today, while the industry and the media that serves it have grown, it still is an essential source of title data, publishing over 9,000 book reviews annually at a time when book reviews are more needed than ever.

In this podcast we talked about the magazine’s history, the creation of the digital archive of its entire run, activities around the 150th anniversary year, the past, present and future state of publishing, and much more.

Even if you are not an active participant in the book industry, the history of publishing is valuable to know about as it is in many ways the history of modern culture. You can learn more about Publishers Weekly and sign up for their free email newsletters, at their website.

Lan Samantha Chang: The Family Chao (A Novel)

February 8, 2022 by  
Filed under Fiction, WritersCast

The Family Chao – Lan Samantha Chang – W.W. Norton – 9780393868074 – 320 pages – Hardcover – $29.00 – February 1, 2022. eBook versions available at lower prices.

This is a beautifully written and thoughtfully composed novel about three brothers in a Chinese American family living somewhat awkwardly in a small town in Wisconsin. It has elements of the picaresque, the humorous and a great deal of sadness and pain that suffuses all.

At the heart of the novel are the three sons of the family patriarch, Leo Chao, who with his wife established and operated the Fine Chao restaurant in this small heartland community for over thirty years. The mother and father are almost mythological characters, he being the large appetite materialist and she being the spiritual – almost mystical – counterpoint to his outsized public persona.

When he dies, he is presumed to have been a murder victim by the residents of Haven, Wisconsin, and consequently unwanted attention is turned toward the brothers, each of whom has attempted to carve out an individual identity separate from their parents. Each of them is suspect in their formerly quiet community – Dagou, now the restaurant’s boisterous chef; Ming, financially successful but emotionally stunted; and James, the youngest, who is a dreamy college student not at all suited to the family tradition.

The book is a wonderful homage, well crafted by this very talented writer to The Brothers Karamazov. Each of the sons must struggle to understand and cope with what happened to his father, and one becomes the public scapegoat in the story. Chang is never heavy handed in her approach, and you don’t have to remember your Dostoyevsky to appreciate The Family Chao completely.

This is a complex and compelling story of what it is like to be an immigrant family in the heart of the heartland. It is also an American story, and very much a universal one at that. I  enjoyed Chang’s writing and her storytelling, the many intriguing characters so finely portrayed, and the mystery in the novel that is unveiled unexpectedly that quite deftly ties together the entirety of the family Chao. Lan Samantha Chang is a terrific novelist and we had an equally terrific conversation about this book, her writing and her sense of the world at large.

Lan Samantha Chang is the Director of the Iowa Writers Workshop and Elizabeth M. Stanley Professor in the Arts at the University of Iowa. She is the author of a collection of short fiction and two novels and one book of nonfiction, All Is Forgotten, Nothing Is Lost. She has received creative writing fellowships from Stanford University, Princeton University, the Radcliffe Institute for Advanced Study, the Guggenheim Foundation, and the National Endowment for the Arts.

Author website is here.

Buy the book here.

Next Page »