Publishing Talks: David Wilk interviews Joe Esposito

In this series of interviews, called Publishing Talks, I am talking to book industry professionals who have varying perspectives and thoughts about the future of publishing, books, and culture.  This is a period of disruption and change for all media businesses.

Publishing has been a crucial part of human culture for as long as people have been writing and reading.  How will publishing evolve as our culture is affected by technology, climate change, population density, and the ebb and flow of civilization and its economics? Publishing Talks interviews help us understand the outlines of what is happening, and how we might ourselves interact with and influence the future of publishing as it unfolds. Publishing Talks interviews give people in the book business a chance to talk about ideas and concerns in a public forum that are often only talked about “around the water cooler,” at industry conventions and events, and in emails between friends.

I hope that Publishing Talks interviews will give people inside and outside the book industry a chance to hear about some of the thoughts, ideas and concepts that are currently being discussed by engaged individuals within the industry.

I’ve been reading Joe Esposito’s writings about the book business – past, present and future – for quite some time with a great deal of admiration.  He is smart, understands business, and cares deeply about books, ideas and people.  Here is his “official” biography:  Joseph J. Esposito is an independent consultant providing strategy assessment and interim management to the information industries.  He has served as an executive at Simon & Schuster and Random House, as President of Merriam-Webster, and CEO of Encyclopaedia Britannica, where he was responsible for the launch of the first Internet service of its kind.  Mr. Esposito has also served as CEO of Internet communications company Tribal Voice and SRI Consulting, both of which he led to successful exits.  Among Mr. Esposito’s clients have been such technology companies as Microsoft and Hewlett Packard, various publishers of all stripes, and a growing number of not-for-profit organizations (e.g., JSTOR, the University of California Press, and the American Nationals Standards Institute).   You can find his writing frequently at Scholarly Kitchen.

My interview with Joe covered alot of different subjects, including his background in publishing, current trends in digital media and e-reading, how publishing will change as it adapts to a digital marketing landscape.  We spent a good deal of time talking about publishing strategy relating to e-book publishing, an issue that is important to many in the publishing industry today.  His views and ideas, and his delivery of them, makes for a great conversation.

Publishing Talks: David Wilk interviews Mac Slocum

In this series of interviews, called Publishing Talks, I am talking to book industry professionals who have varying perspectives and thoughts about the future of publishing, books, and culture.  This is a period of disruption and change for all media businesses.

Publishing has been a crucial part of human culture for as long as people have been writing and reading.  How will publishing evolve as our culture is affected by technology, climate change, population density, and the ebb and flow of civilization and its economics? Publishing Talks interviews help us understand the outlines of what is happening, and how we might ourselves interact with and influence the future of publishing as it unfolds. Publishing Talks interviews give people in the book business a chance to talk about ideas and concerns in a public forum that are often only talked about “around the water cooler,” at industry conventions and events, and in emails between friends.

This series of talks will give people inside and outside the book industry a chance to hear about some of the thoughts, ideas and concepts that are currently being discussed by engaged individuals within the industry.

Today’s interview is with Mac Slocum, whose experience is in a variety of different media, including newspapers, books and online media.  I know him from his work at O’Reilly’s Tools of Change and his eponymous blog which is among those I read most frequently.  He’s currently at the Nieman Journalism Lab at Harvard and freelancing projects in media and here’s his interesting bio from his website:

I am a Web guy. I write, edit, produce, develop, manage and code Web content.
I’ve worked as an online editor, writer and producer at a variety of outlets (publishing, film, TV, electronics, trade, tech, hyper-local, national/international … you name it). Through all of these experiences, I’ve remained committed to the Web as a platform. I love the thing, and I love working to make it better.
My areas of interest/expertise include:
* Development of Web-friendly content (writing and editing)
* Audience development via social media (blogs, Twitter, social networks)
* Web production (HTML, CSS, Movable Type and other content management systems)
* Independent publishing
* Web journalism education
* Pontificating, analyzing and consulting on the future of publishing/journalism, digital distribution, Web content, and audience aggregation (Note: If you’re in a rush, don’t ever get me started on piracy and free content …)
I have organized conferences, spoken on panels, and moderated sessions (and I actually enjoyed these activities).
I teach Web journalism courses at Emerson College and I’m a contributor on Poynter’s E-Media Tidbits blog. I also run a number of independent Web sites and I’m owner of The Fodder Network.

Mac and I had an interesting conversation, covering a range of topics under the overall rubric of media change, how consumers and producers interact, continuing disruption of business models for all traditional media forms, and how those businesses must change in the future, both near term and longer.  Mac’s view of the future for publishers is positive and worth listening to.

Douglas Gayeton – Slow: Life in a Tuscan Town

978-1-59962-072-5 – Hardcover – Welcome Books – $50.00

If you love beautiful books, Slow: Life in a Tuscan Town by Douglas Gayeton will be irresistible.  Gayeton is a film maker who ended up living in a small town in Tuscany that his wife (at that time) was from.  When she left him, he stayed.  He learned to speak Italian, and fell in love with the people, the place, and the pace of a community that was completely foreign to him and his American way of being.  As he told me in this interview, as a film maker, he is used to telling stories.  When he began to take photographs, thousands of them, the only way he could make sense of them was to create a narrative from them.

Which he did, by writing notes on the actual photographs, and also by layering multiple shots of the same scene over time.  The effect of the images and words here is mesmerizing.  And of course the representation of these people, their way of living, and the places they inhabit embody the stories Gayeton tells here.

This is both a personal narrative and one that – as great art must do – transcends and transforms the specific experiences portrayed.  Gayeton takes us on his journey to help us understand ourselves through an experience of others, just as he did.  I view these photographs and read the writing on them (notes, anecdotes, recipes, and many facts about Tuscany and Tuscan life), and find myself transported – beyond the “real” places he pictures to an almost spiritual state of being that is based in the imagination and soul of place.  “Slow” living is something all of us who are seeking meaning need to experience, Slow: Life in a Tuscan Town is a doorway that will help us enter that experience.  Welcome Books deserves a lot of credit for making this spectacular book.

DOUGLAS GAYETON is a filmmaker, photographer, and writer. His images are held in a number of influential museum and private collections around the world, and have been featured in numerous print and online media, such as Time Magazine. Since the early 90s he has created award-winning work at the boundaries of traditional and converging media for AOL, MSN, MTV, Yahoo, Fox, Vivendi, Sony, Viacom, Sega, Intel, National Geographic, PBS, Warner Bros., Columbia, and Virgin Records. Recent projects include LOST IN ITALY, a 26 episode interstitial TV series Gayeton created, directed, and shot for Fine Living, and A SECOND LIFE ODYSSEY for HBO, the first documentary shot inside a virtual world.

Doug Gayeton is also a terrific interviewee, who tells his story particularly well.