Douglas Rushkoff: Program or be Programmed

978-1935928157 – Paperback – OR Books – $16.00 (ebook edition $10.00)

with terrific original illustrations by Leland Purvis.

I think this book, Program or be Programmed: Ten Commands for a Digital Age by digital critic and thinker Douglas Rushkoff, should be required reading for anyone interested in modern culture, politics or economics.  It’s a short book, densely argued, that requires careful reading and attention to its ideas.  Which probably makes it daunting to many in this era of fragmented ideas and short subjects.  But it’s divided into ten clear sections (note “commands” as in programming inputs, rather than “commandments” as in biblical instructions) and is well worth the effort a reader must put into reading it.

I spent more time with this short book than with many much longer books I have read recently.  And I am very happy I did.  As Howard Rheingold says “Thinking twice about our use of digital media, what our practices are doing to us, and what we are doing to each other, is one of the most important priorities people have today.”  It’s impossible not to agree.  And Rushkoff understands the complexity of behavior and thinking that the always-on, always-connected internet has brought to modern culture.

It’s not about whether the internet is good or bad, or whether online culture somehow supplants a more preferable offline one.  As the publisher says about this book, “the real question is, do we direct technology, or do we let ourselves be directed by it and those who have mastered it? “Choose the former,” writes Rushkoff, “and you gain access to the control panel of civilization. Choose the latter, and it could be the last real choice you get to make.”

Having the opportunity to talk about these ideas with Rushkoff was tremendously exciting and invigorating.  He’s a really smart guy whose clarity of thought I admire alot.  I’ve spent alot of time participating in, reading about and analyzing new media and modern culture myself, and I know I have learned alot from Douglas Rushkoff’s books and ideas.  I think Program or be Programmed is one of the most important books I have read in a long time.

Publishing Talks: David Wilk Interviews David Rothman

In this series of interviews, called Publishing Talks, I am talking to book industry professionals who have varying perspectives and thoughts about the future of publishing, books, and culture.  This is a period of disruption and change for all media businesses.
Publishing has been a crucial part of human culture for as long as people have been writing and reading.

How will publishing evolve as our culture is affected by technology, climate change, population density, and the ebb and flow of civilization and its economics? Publishing Talks interviews help us understand the outlines of what is happening, and how we might ourselves interact with and influence the future of publishing as it unfolds. Publishing Talks interviews give people in the book business a chance to talk about ideas and concerns in a public forum that are often only talked about “around the water cooler,” at industry conventions and events, and in emails between friends.

I hope that Publishing Talks interviews will give people inside and outside the book industry a chance to hear about some of the thoughts, ideas and concepts that are currently being discussed by engaged individuals within the industry.

David Roth­man grew up in the D.C. area, went to the Uni­ver­sity of North Car­olina and worked as a reporter for the Jour­nal in Lorain, Ohio, where he cov­ered poverty and pub­lic hous­ing and was a fea­ture writer. Among other sto­ries, Roth­man chron­i­cled the after­math of the Kent State mas­sacre.

Related dis­tantly to the late Hol­ly­wood scriptwriter Arnold Bel­gard, Roth­man is the author of six non­fic­tion books on technology-related top­ics and lives with his wife, Carly, in Alexan­dria, Vir­ginia. He is well known on the Internet and among digerati for having created and operated Tel­eRead, a pop­u­lar site devoted to libraries and technology and recently has published a novel based on real-life Washington, D.C., The Solomon Scandals.

I talked with David Rothman about his long history of involvement in technology, the internet and digital reading alternatives, with emphasis on Teleread, and we then moved on to cover some of the current issues of the day, including the business structure of the rapidly growing e-publishing marketplace, copyright issues in the digital era, and how the web might enable new compensation models for authors and other creators.  David displayed his typical verve and journalist’s willingness to tackle any subject and every challenge.

Publishing Talks: David Wilk interviews Tim O’Reilly

In this series of interviews, called Publishing Talks, I am talking to book industry professionals who have varying perspectives and thoughts about the future of publishing, books, and culture.  This is a period of disruption and change for all media businesses.
Publishing has been a crucial part of human culture for as long as people have been writing and reading.  How will publishing evolve as our culture is affected by technology, climate change, population density, and the ebb and flow of civilization and its economics? Publishing Talks interviews help us understand the outlines of what is happening, and how we might ourselves interact with and influence the future of publishing as it unfolds. Publishing Talks interviews give people in the book business a chance to talk about ideas and concerns in a public forum that are often only talked about “around the water cooler,” at industry conventions and events, and in emails between friends.
I hope that Publishing Talks interviews will give people inside and outside the book industry a chance to hear about some of the thoughts, ideas and concepts that are currently being discussed by engaged individuals within the industry.

It was very exciting for me to have a chance to interview Tim O’Reilly, widely considered to be one of the smartest and most innovative publishers around.  He’s been involved in the World Wide Web and computers for a very long time, and throughout that time, his work has been marked by intelligence, innovation, and clarity about what matters to consumers. We talked about the history of his involvement in publishing, the web, publishing technology, and his views about the way publishing needs to evolve using new digital tools and establishing new business models – with examples.

Here’s his bio: Tim O’Reilly is the founder and CEO of O’Reilly Media, thought by many to be the best computer book publisher in the world. The company also publishes online through the O’Reilly Network and hosts conferences on technology topics. Tim is an activist for open source, open standards, and sensible intellectual property laws.

Since 1978, Tim has led the company’s pursuit of its core goal: to be a catalyst for technology change by capturing and transmitting the knowledge of “alpha geeks” and other innovators. His active engagement with technology communities drives both the company’s product development and its marketing. Tim has built a culture where advocacy, meme-making, and evangelism are key tenets of the business philosophy.

Tim has served on the board of trustees for both the Internet Society and the Electronic Frontier Foundation, two organizations devoted to making sure that the internet fulfills its promise. He was on the board of Macromedia up until the recent merger with Adobe. He is currently on the board of CollabNet.

Tim graduated from Harvard College in 1975 with a B.A. cum laude in Classics. His honors thesis explored the tension between mysticism and logic in Plato’s dialogues.

An archive of Tim’s online articles, talks, and interviews can be found at Tim’s archive page.