Publishing Talks Interviews Jordan Fleming, Owlcrate Press

Publishing Talks started as a series of conversations with book industry professionals and others involved in media and technology, mostly talking about the future of publishing, books, and culture. It has been great fun talking with people in the book industry about the evolution of publishing in the context of technology, culture, and economics. Today’s episode is an interview with Jordan Fleming of Owlcrate Press, who joins the  many editors, publishers and others I have spoken with, who have been innovators and leaders in independent publishing and bookselling in the past and into the present.

These conversations have been inspirational to me. I have had the pleasure of speaking with visionaries and entrepreneurs, editors, publishers and others who have influenced and changed contemporary literature and culture. I’ve also had the opportunity to speak with a number of friends and colleagues in the book business.

I really enjoy the opportunities to find out about the boundless creativity that motivates so many of us in the book business, and I also really enjoy talking to others in the business, who like me, have tried to make sense of it all in some way or another.

I was spurred to seek out Jordan by a story I read in Jane Friedman’s illustrious industry newsletter. Here’s the headline – “Subscription box service OwlCrate launches publishing arm: is this a glimpse of the future of publishing?”

That’s a pretty great entry point for a conversation.

In case you are not yet aware of the subscription box industry (for that is what it has become), “book box” subscription services offer readers in various genres selections of interesting and compelling books the companies think their fanbases will be interested in reading. Fans get rewarded with unique, special, and of course hopefully, surprising products related to their interests.

There are a good number of such services, including The Book Drop (literary fiction, curated by indie booksellers), Owlcrate and Fairyloot (YA, fantasy and romantasy), Bookish Box, Once Upon a Book Club, Literati Kids, and The Wordy Traveler.

Owlcrate stands out for its exclusive designs, signed hardcovers, and other bookish items that appeal to its dedicated audiences, and having been founded in 2015, appears to be the first of its kind in this area (not counting its historical forebears like the old Book of the Month Club and other similar continuation services).

And now, they are jumping from their massive success in serving readers to what might be considered a natural evolution, becoming publishers of original titles. It makes sense – with a direct to consumer business, they know their readers bettwe than anyone (other than perhaps the giant retailer who shall not be named here).

As Jordan Fleming wrote recently on the Owlcrate site: “We’ve always centered readers. We’ve always spotlighted artists. We’ve always made space.”

I really enjoyed learning about this business from Jordan, and was especially struck by not only her boundless energy and enthusiasm, but by what she said about placing Owlcrate and the other subscription services not as competitors, but as collaborators in growing communities. I think that is a truly powerful approach to what they do and will help them continue their success.

This is what Owlcrate says about their publishing endeavor: “Every title we select is read, debated, and championed by a member of our curation team who loved it. We don’t rely on algorithms. We don’t chase trends. We rely on readers and curate our own art. OwlCrate Press simply lets us keep doing what we’ve always done; only now, we are inviting our community to help us create the stories they want to see.”

Owlcrate Press’s debut fantasy/horror anthology was Monsters in Masquerade, in which they reserved space for unpublished authors, furthering their values of supporting emerging writers.

“OwlCrate Press opens the door for new and emerging authors at a time when publishing risks becoming monopolized by a select few. As established book subscription services like OwlCrate move into publishing, they decentralize a gatekept industry and offer more equitable options for authors, from bestselling names to debut voices. With one of the highest-paying anthology models I’ve seen, alongside open submissions and an emphasis on diverse backgrounds, OwlCrate Press represents a new kind of publishing: reader-powered, author-prioritized, and built for the future.”—Sarah Mughal Rana, MPhil, University of Oxford, contributor to the anthology

Jordan Fleming is head of community for Owlcrate, and is now the head of publishing for Owlcrate Press. Their journey began with the highly-regarded Words & Whimsy Book Club, where they built strong connections with hundreds of authors and fostered a vibrant literary community. Jordan brings their deep expertise and unwavering passion for ethical publishing to OwlCrate Press.

Korinna Ede is the founder of Owlcrate, which is headquartered in Vancouver, British Columbia, Canada. Its book subscription boxes are packed and shipped from a fulfillment center in Portland, Oregon, USA.

Link to Owlcrate and Owlcrate Press

Article in The Bookseller about the launch

Monsters in Masquerade (Exclusive Edition)

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Helen Sheehy: Just Willa (a novel)

Just Willa (a novel)—Helen Sheehy—Cave Hollow Press—978-2-7342678-3-9—paperback—428 pages—$21.95—April 13, 2025—ebook versions available at varying lower prices

As many Writerscast listeners know, I only interview writers about books I like and enjoyed reading enough to want to share with my listeners. So every episode of this podcast does represent a certain “best of” approach to my reading, since you will never hear about the books I did not love, or could not bring myself to finish.

From among those many books I like, Helen Sheehy’s Just Willa is a special one – this is a flat out just a wonderful novel. It focuses entirely on the story of one woman and her family, Willa Hardesty, and her difficult farm life in dusty, dry Oklahoma. Her story follows seven decades of one woman’s life, a twentieth century family chronicle that focuses on the small struggles of daily life, a difficult husband, the challenges of raising children and the heartbreak that goes with a large family.

Willa is tough because her world requires her to be tough. She is the daughter of a homesteader who somehow manages to be a single mother in an era that provides almost no support, then marries a bootlegging cowboy who is never honest with her. Her seemingly “small” life is really a world that is far greater than it seems, and she lives it with indomitable strength despite all her hardships and struggles to understand who she really is.

Like most great fiction, we come to realize that this novel is entirely true.

I really enjoyed speaking with Helen about her book, her writing process, and her past work as a biographer. I think you will enjoy this conversation, and I hope it might spur you to read Just Willa yourself, and because she is a really fine writer, and this book is autobiographical fiction, perhaps you will be interested in reading her biographies as well.

Helen Sheehy grew up on farms in Oklahoma and Kansas, although she’s lived in Connecticut most of her life. She’s been a dramaturg at Hartford Stage Company and written biographies of theatre pioneers; Margo Jones, Eva Le Gallienne, and Eleonora Duse.

Sheehy taught theatre and English in high schools in Kansas and Connecticut, which was the basis of her first book, a textbook titled All About Theatre. She was Adjunct Professor of Theatre at Southern Connecticut State University for over twenty years. Sheehy has also taught acting and improvisation to inmates in a maximum security prison in Connecticut.

She lives in Hamden, Connecticut. Just Willa is her first novel.

“Helen Sheehy’s masterful prose immerses you in Willa Hardesty’s world with such rich detail and emotional depth that you feel the dust of the Oklahoma plains and the quiet strength it takes to hold a family together. It’s a powerful reminder that even the women who shape our lives can hold truths we only come to understand with time. This book is for anyone who has ever known their mother—or thought they did.”—Michael Sucsy, Emmy-winning writer/director of Grey Gardens

Author website.
Buy the book on Bookshop.org

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Publishing Talks Interview with Lauren Woods of LitBox

Publishing Talks started as a series of conversations with book industry professionals and others involved in media and technology, mostly talking about the future of publishing, books, and culture. It was great fun talking with people in the book industry about the evolution of publishing in the context of technology, culture, and economics. In the past few years, I’ve talked with a variety of editors, publishers and others who have been innovators and leaders in independent publishing and bookselling in the past and into the present. These conversations have been inspirational to me. I have had the pleasure of speaking with visionaries and entrepreneurs, editors, publishers and others who have influenced and changed contemporary literature and culture. I’ve also had the opportunity to speak with a number of friends and colleagues in the book business.

I really enjoy the opportunities to find out about the boundless creativity that motivates so many of us in the book business. When I read about Lauren Wood and her cool new project, Litbox, a book vending machine in Washington, DC, I had to reach out to her to find out more about it. Lauren’s goal was to create an innovative way to promote local readership with local authors, something that writers always feel strongly about. Even the best independent bookstores do not focus as much attention on local authors as most of us wish they would. “I want to give writers and people in this town something to feel excited about,” she says. “I wanted to bring a little bit of optimism into an otherwise bleak moment….Great literature is really about empathy and kind of deeply getting outside of your own framework and inhabiting another person’s consciousness.”

LitBox launched in May, 2025. Lauren made it work with a Kickstarter campaign that raised seed capital of $5000.

Almost everyone in the book business recognizes how challenging it is to connect books with readers in our media’s overwhelmingly saturated information deluge. Any project that can connect writers and books to readers in a personalized, area-specific way is worthy of our support. I am hopeful that Litbox will not be a one-off, and could inspire others to try out the idea. It seems to have worked successfully in England, where there are book vending machines in subway stations and many other locales.

If you’re in the DC area, look for a Litbox and try it out. It’s in the Western Market. 

And here’s a good local story about the Litbox launch on the “Inchy’s Bookworm Vending Machine” website. It looks like they are encouraging others to use their machine wherever books could be sold by machine. I hope this idea catches on!

Reggie Van Lee buying the first book from LitBox.

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Annalee Newitz: Automatic Noodle

Automatic Noodle – Annalee Newitz – Tordotcom – 9781250357465 – Hardcover – 176 pages – August 5, 2025 – $24.99 – ebook versions available at lower prices

Annalee Newitz is one of the best and most original science fiction writers I have read in a long time. I read their last novel, The Future of Another Timeline (it’s brilliant!) and couldn’t wait to read their next book. Automatic Noodle is simultaneously hilariously funny, sneakily political, and highly original. It’s pretty hard to resist and aside from the fact that it is a short book that leaves you wanting much more, it is one of my favorite books I have read in a long time. Newitz takes us into a future that is recognizable, and while it is as scary as any future looking book must be in our dystopian present, while positing that our future includes a bloody and destructive civil war, the book is somehow optmimistic and hopeful.

Automatic Noodle takes place in Annalee’s favorite city, San Francisco, in the near enough future that it is a recognizable place. California has fought a bloody, destructive, technologically advanced civil war to free itself from the United States. In its newfound freedom, robots have limited rights and must struggle to find their way in a new society. If that sounds eerily reminiscent of the 1870s, it’s not accidental. Annalee weaves together a set of wonderfully humane characters, all of whom are seeking to build new identities in a strange new world. It’s a wonderful story that makes you think and also feel. Great fun carrying along some really important ideas about humanity and freedom.

I really enjoyed talking to Annalee and hope you will not only enjoy our conversation, but go out and buy the book at once – then let me know if you like it as much as I do.

Annalee Newitz writes science fiction and nonfiction. They are the nationally bestselling author of the books Four Lost Cities: A Secret History of the Urban Age and Stories Are Weapons: Psychological Warfare and the American Mind, as well as the novels The Terraformers, The Future of Another Timeline (winner of the Sidewise Award), and Autonomous (winner of a Lambda Literary Award). As a science journalist, they are a writer for the New York Times and have a monthly column in New Scientist. They have published in The Washington Post, Slate, Popular Science, Ars Technica, The New Yorker, and The Atlantic, among others. They are also the co-host of the three-time Hugo Award-winning podcast Our Opinions Are Correct.

“This is a story—about building community despite adversity, fighting for your rights and individuality, and creating art that you want to see in the world—that I didn’t know I needed right now. And it was so much fun to read!”—Martha Wells, author of The Murderbot Diaries and Witch King

Author website.

Buy the book.

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Dennis James Sweeney: How to Submit: Getting Your Writing Published with Literary Magazines and Small Presses

How to Submit: Getting Your Writing Published with Literary Magazines and Small Presses – Dennis James Sweeney – New World Library – Paperback – 9781608689361 – 216 pages – $18.95 – February 25, 2025 – ebook versions available at lower prices

This book is described by its publisher as “A comprehensive guide to getting published and building a literary reputation through small presses and magazines — and taking ownership of your own publishing life.” While I am very familiar with publishing marketing lingo, I think this description, while literally accurate, actually undervalues Sweeney’s book. He does offer us much more than just a “guide to getting published.” By talking to writers as a colleague and exploring his own journey as a writer, he turns what could have been a mechanical self help guide into something much more interesting and engaging.

I’ve been on both sides of the process this book is about – as a writer submitting work for publication and more often as a publisher and editor, combing through submissions of all kinds and qualities. This book provides much more than simply guidance, tools and support for writers. In it, Sweeney personalizes what is so often a depersonalized process, and helps writers see themselves as active agents in a complex ecosystem with many levels and activities. And in many ways, he reveals the process of “submitting” one’s work as an almost spiritual practice, not just a means to an end.

All of the podcast interviews I do are unstructured and informal – I like to start without notes or an agenda and see where the conversation goes. Talking to Dennis was truly a pleasure, and I think we ended up having a wonderfully organic and interesting conversation about the independent literary world, contemporary writing, and the role of the writer in that community. Whether you  are already a published author, or a publisher or magazine that works with author submissions, this book has a great deal to offer you.

Dennis James Sweeney is a writer and teacher. His books have been published by small independent presses, including Autumn House Press, Essay Press, Ricochet Editions, and Stillhouse Press, and his writing has appeared in Ecotone, The Southern Review, Witness, and The New York Times. Sweeney lives, writes, and teaches in Amherst, Massachusetts. Author website here.

But the book here.

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Iris Jamahl Dunkle: Riding Like the Wind: The Life of Sanora Babb

Riding Like the Wind: The Life of Sanora Babb — Iris Jamahl Dunkle — University of California Press — Hardcover — 9780520395442 — 416 pages — $27.95 — October 15, 2024 — ebook versions available at lower prices.

“The new history is coming, if you dig through the archives with a new gaze.”—Iris Jamahl Dunkle

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Publishing Talks Interview with Leah Paulos Press Shop PR

Publishing Talks began years ago as a series of conversations with book industry professionals and others involved in media and technology. Most of these interviews originally involved the future of publishing, books, and culture, talking with people in the book industry about how publishing is evolving in the context of technology, culture, and economics.

Later this series broadened to include conversations to go beyond the future of publishing. In an effort to document the literary world, I’ve talked with a variety of editors, publishers and others who have been innovators and leaders in independent publishing in the past and into the present.

These conversations have been inspirational to me on many levels. I have gotten to speak with visionaries and entrepreneurs, as well as editors and publishers who have influenced and changed contemporary literature and culture. I’ve also had the opportunity to speak with a number of friends and colleagues I have met or worked with during the many years I have been in the book business.

More recently, I’ve been talking to book folks about what is going on in publishing today, quite often about the changes in marketing and promotion that have marked all media industries as social media has overwhelmed traditional media, creating an extremely complex and constantly changing environment.

One thing is certain about publishing – there are no final answers, but there are many really important questions that we should be asking all the time.

I recently had the opportunity to (virtually) meet and talk to Leah Paulos about some of these questions. Leah is the Founder and Director of Publicity at Press Shop PR and Book Publicity School, and has worked in books and media for over 25 years. Leah has spoken on book publicity at Columbia School of Journalism, CUNY Graduate Center, and as part of her regular workshop series, Book Publicity for Literary Agents. She’s been a magazine editor and a writer, before shifting careers and becoming a book publicist in 2006. She launched her own business, Press Shop PR in 2012 and has worked on campaigns for over 300 authors since its launch, including for ON TYRANNY by Timothy Snyder, MARCH by Rep. John Lewis, and WELCOME TO THE UNIVERSE by Neil deGrasse Tyson.

In 2023, Leah launched Book Publicity School to bring professional PR support directly to authors, as so often today, book publishers require their authors to lead their own publicity efforts. With workshops and coaching programs, Book Publicity School provides authors with tools, strategies, and know-how to effectively advocate for their own work.

With an ever increasing abundance of book product in the market, every author and every publisher is desperately trying to figure out how to reach readers. Our creativity and ability to innovate are constantly being challenged. We need more conversations like this one to help spur us advance our thinking. Authors and publishers alike want to know what works, what doesn’t. And what is on the horizon. Since everything is changing all the time, the only way to keep up is to talk to as many people as possible about what they are doing and what they are observing. I hope this conversation will therefore be useful to writers, publishers, and readers as well.

Please ping me if you have any questions or ideas spurred by this discussion.

Press Shop PR website

Book Publicity School website

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Beatrice Hitchman: All of You Every Single One

All of You Every Single One: A Novel – Beatrice Hitchman – Overlook Press – 978-1-4197-5693-1 – Hardcover – 320 pages – $26 – January 4, 2022 – ebook editions available at lower prices

This novel is an absolutely riveting book I truly enjoyed. And happily, it introduced me to the work of Beatrice Hitchman, who is a wonderful writer. Her story begins in 1910 with Julia Lindqvist, who is unhappily married to a well known Swedish playwright. She leaves him after falling passionately in love with a captivating Austrian woman, a tailor named Eve. Together, they escape to the much less restrictive environment of Vienna, where the story unfolds over the course of 35 years, against the backdrop of the progressive period between the wars, the couple’s close-knit group of unusual friends, Julia’s analysis by Freud, and then later, the difficult period leading up to and including World War II.

Julia and Eve create a lifelong partnership and live as a couple. With the help of their friend, Frau Berndt, they form a network of supportive friends and neighbors. The narrative shifts between Julia, Eve, and the other key people in their network.

I felt that the beginning of the book does not prepare us for all that will follow, and there were times when I could not keep track of all the characters and the storyline. And I’d say that the ending is perhaps the weakest part of the novel. But the author’s language carried me forward, and her characters have stayed with me still. This book will reward you with its depth throughout.

This is Beatrice Hitchman’s second novel. Her first, Petite Mort, was published in 2013 by Serpent’s Tail. She was born in London and has lived in Hong Kong, Edinburgh and Paris. Beatrice is a Lecturer in Creative Writing at the University of Brighton. Her research focuses on contemporary queer fiction, the ethics of historical fiction, writing the remote past, and the endings/closure events of novels (which certainly comes through in this novel!)

You can visit her website here.  Buy her book here.

I loved talking to Beatrice about her novel and hope you will enjoy hearing our conversation.

Author photo by Sara Lee       

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Publishing Talks: Interview with George Slowik, Jr. of Publishers Weekly

Publishing Talks began as a series of conversations with book industry professionals and others involved in media and technology, mostly talking about the future of publishing, books, and culture. I’ve spent time talking with people in the book industry about how publishing is evolving in the context of technology, culture, and economics.

Some years ago, this series broadened to include conversations that go beyond the future of publishing. In an effort to document the literary world, I’ve talked with a variety of editors, publishers and others who have been innovators and leaders in independent publishing in the past and into the present.

These conversations have been inspirational to me on many levels. I have gotten to speak with visionaries and entrepreneurs, as well as editors and publishers who have influenced and changed contemporary literature and culture. I’ve also had the opportunity to speak with a number of friends and colleagues I have met over the many years I have been in the book business.

2022 is the 150th anniversary of Publishers Weekly, the essential trade magazine of the book industry. The magazine was founded in 1872, and the fact that it has not just survived, but thrived for most of the many years it has been published says something about both the book industry and the people who have been part of its trade media.

Just as it has done for so many magazines, the digital era has meant change for Publishers Weekly, and credit is due to current ownership for guiding it successfully through very difficult times. Those of us who have been around the book business for a long time remember PW as it is ubiquitously called, when it had a lot more pages than it does today, and when it was literally the only way to get news about publishing and bookselling in one reliable place. Now the print magazine is relatively short, most of us consume it digitally, and the magazine’s products and revenues are radically different from what they were just a few years ago, including a variety of newsletters, podcasts and other digital products.

George Slowik, Jr. is the owner of the magazine’s parent company, PWxyz, LLC. Slowik had been the publisher of the magazine from 1990-1993 and later ran the excellent magazine, American Prospect, and then in 2010 he bought it from its then owner, Reed Business Information, which was in the process of selling off its entire portfolio of publications.

When Publishers Weekly was originally launched it was the bibliographical source commercial publishers used to list their forthcoming titles for booksellers. The book business was relatively small at that time, with most publishers clustered in a few cities, especially New York and Boston. Over the many years it was in business, the magazine expanded to provide news and stories about the publishing industry, and today, while the industry and the media that serves it have grown, it still is an essential source of title data, publishing over 9,000 book reviews annually at a time when book reviews are more needed than ever.

In this podcast we talked about the magazine’s history, the creation of the digital archive of its entire run, activities around the 150th anniversary year, the past, present and future state of publishing, and much more.

Even if you are not an active participant in the book industry, the history of publishing is valuable to know about as it is in many ways the history of modern culture. You can learn more about Publishers Weekly and sign up for their free email newsletters, at their website.

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Lan Samantha Chang: The Family Chao (A Novel)

The Family Chao – Lan Samantha Chang – W.W. Norton – 9780393868074 – 320 pages – Hardcover – $29.00 – February 1, 2022. eBook versions available at lower prices.

This is a beautifully written and thoughtfully composed novel about three brothers in a Chinese American family living somewhat awkwardly in a small town in Wisconsin. It has elements of the picaresque, the humorous and a great deal of sadness and pain that suffuses all.

At the heart of the novel are the three sons of the family patriarch, Leo Chao, who with his wife established and operated the Fine Chao restaurant in this small heartland community for over thirty years. The mother and father are almost mythological characters, he being the large appetite materialist and she being the spiritual – almost mystical – counterpoint to his outsized public persona.

When he dies, he is presumed to have been a murder victim by the residents of Haven, Wisconsin, and consequently unwanted attention is turned toward the brothers, each of whom has attempted to carve out an individual identity separate from their parents. Each of them is suspect in their formerly quiet community – Dagou, now the restaurant’s boisterous chef; Ming, financially successful but emotionally stunted; and James, the youngest, who is a dreamy college student not at all suited to the family tradition.

The book is a wonderful homage, well crafted by this very talented writer to The Brothers Karamazov. Each of the sons must struggle to understand and cope with what happened to his father, and one becomes the public scapegoat in the story. Chang is never heavy handed in her approach, and you don’t have to remember your Dostoyevsky to appreciate The Family Chao completely.

This is a complex and compelling story of what it is like to be an immigrant family in the heart of the heartland. It is also an American story, and very much a universal one at that. I  enjoyed Chang’s writing and her storytelling, the many intriguing characters so finely portrayed, and the mystery in the novel that is unveiled unexpectedly that quite deftly ties together the entirety of the family Chao. Lan Samantha Chang is a terrific novelist and we had an equally terrific conversation about this book, her writing and her sense of the world at large.

Lan Samantha Chang is the Director of the Iowa Writers Workshop and Elizabeth M. Stanley Professor in the Arts at the University of Iowa. She is the author of a collection of short fiction and two novels and one book of nonfiction, All Is Forgotten, Nothing Is Lost. She has received creative writing fellowships from Stanford University, Princeton University, the Radcliffe Institute for Advanced Study, the Guggenheim Foundation, and the National Endowment for the Arts.

Author website is here.

Buy the book here.

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