Shama Hyder Kabani: The Zen of Social Media Marketing

978-1936661633 – Ben Bella Books – $16.95 – paperback (ebook versions are available)

If you’re involved in any business or any form of communication arts or entertainment, you already know that social media has rapidly become the buzz term of the new century.  Increasing numbers of people all over the world spend hours a day online in some level of engagement on Facebook, Twitter, Linked In, Tumblr and now Pinterest.   That the book I am talking about here, The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue, is an updated 2012 edition of a book first published less than two years ago, indicates how dynamic and fast changing online social media have become.

Over the last four or five years, I have voraciously read or skimmed any number of books that cover either specific social media platforms, or more broadly on social media marketing and strategies for businesses and professionals.  Quite a few of them were very good and taught me valuable lessons.  None, however, was as penetrating and inspiring as this book.  Author Kabani deeply understands how social media marketing is so different from traditional marketing – and requires a very different approach from anyone attempting to “use” social media for their business or profession.  Zen is the right term.

Shama Kabani started her own marketing business, The Marketing Zen Group, right out of graduate school, and built it into a successful operation, learning as she went.  Her company used social media to attract clients; she practices what she preaches.  In the book, Shama lays out her  basic principles, contrasting the conversational and participatory approach of social media marketing to the megaphone approach of traditional product marketing that worked in the one way world of broadcast and publishing media for so many years.  Her core structure is compelling and simple: ACT: Attract followers, Convert them to consumer or customer, Transform your successes into magnetic attraction.

Throughout the book, Shama features anecdotes, guest experts in a wide range of subjects providing useful advice, and a steady stream of really powerful tools and behaviors that will help anyone from beginner to expert become a better social media participant and therefore a marketer.  For many businesses, becoming adept at working in social media has been the magic that has helped them succeed and thrive in a challenging and constantly changing environment.  I do believe that if you only have time to read one book on social media, this is the one to have.  So many of your customers (and potential customers) are so deeply involved with social media, you cannot afford to ignore them.

Talking to Shama was great fun, highly rewarding for me, and I think this interview will be useful and extremely valuable to all.  Writers and publishers in particular will find this conversation of particular value.  You can reach Shama directly in a variety of ways:

Email: shama@marketingzen.com; Facebook; Twitter; LinkedIn; Google+ 

Please post comments and any ideas and suggestions this discussion engenders.

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Publishing Talks: David Wilk interviews Dan Blank

In this series of interviews, called Publishing Talks, I talk to book industry professionals and other smart people about the future of publishing, books, and culture.  This is a period of disruption and change for all media businesses.  How will publishing evolve as our culture is affected by technology, climate change, population density, and the ebb and flow of civilization and  economics?

I hope these Publishing Talks conversations will help us better understand the outlines of what is happening in publishing, books and reading culture, and how we can ourselves both understand and influence the future of books and reading.

Dan Blank is a very smart and perceptive guy.  He works with writers and publishers – as he says on his website,  to “make an impact and build their legacies.”  Through his company, We Grow Media, he offers a great deal of really valuable free advice – a terrific email newsletter and always interesting blog – along with paid courses and speaking engagements.  I’ve assiduously read just about everything he has written for quite a while now, and have watched some of his presentations on video as well.

Marketing is a tough subject for most authors and many publishers.  Dan always has clear and sensible advice and ideas for writers and publishers.  His ideas and perceptions have influenced my own thinking about how writers can operate in the new media environment.

So I am really pleased and honored to have had the opportunity to talk to him for Publishing Talks and bring what he has to say to my audience about marketing for writers and publishers.  I am certain that you will hear more than one actionable piece of advice or a cogent idea that will make you think, and question your assumptions. And if you get a chance to hear Dan speak in public, make sure you do, it will be well worth your while.

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Scott Crow: Black Flags and Windmills

978-1604860771 – PM Press – paperback – $20.00.

I knew I would be interested in reading Black Flags and Windmills after reading the publisher’s description of this book:

When both levees and governments failed in New Orleans in the Fall of 2005, scott crow headed into the political storm, co-founding a relief effort called the Common Ground Collective. In the absence of local government, FEMA, and the Red Cross, this unusual volunteer organization, based on ‘solidarity not charity,’ built medical clinics, set up food and water distribution, and created community gardens. They also resisted home demolitions, white militias, police brutality and FEMA incompetence side by side with the people of New Orleans.

crow’s vivid memoir maps the intertwining of his radical experience and ideas with Katrina’s reality, and community efforts to translate ideals into action. It is a story of resisting indifference, rebuilding hope amidst collapse, and struggling against the grain. Black Flags and Windmills invites and challenges all of us to learn from our histories, and dream of better worlds. And gives us some of the tools to do so.

This short description made me realize that I had not really thought about what it was like in New Orleans and the Gulf Coast during and after Katrina, beyond the media images of human suffering and devastation we all saw on television and online.  And that I really had no idea what was going on there in the weeks and months after this massive dislocation.  I think I suspected that things were pretty grim, but I wanted to learn more first hand.

crow is an anarchist organizer who went to New Orleans immediately after the storm hit, mainly to look for a colleague and friend he knew had stayed in the city throughout.  His story about the early days there, where he and a few other people tried to assist, outside of all official structures and organizations, is mind blowing and powerful.  But the ongoing story of the work that he and others did to help create community based self-help structures is really at the heart of his memoir, and is at once uplifting and inspiring for anyone who is searching for ideas and principles that will help us, not just in times of stress and turmoil, but all of the time and forever, as we try to find better ways to build community and live together on a crowded planet without falling into authoritarian and top down structures and systems.

No doubt that not every reader will agree with everything that scott believes in and does, but this is a valuable story for anyone interested in how human beings can work together for the common good.

Here’s his official bio, for those who want to know more about his background and current work: scott crow is an Austin, TX based anarchist community organizer, writer, and trainer who began working on anti-apartheid, international political prisoner and animal rights issues in the mid 1980s. He is the co-founder and co-organizer of several social justice groups and education projects throughout Texas and the South including Common Ground Collective (with Malik Rahim), Radical Encuentro Camp, UPROAR (United People Resisting Oppression and Racism), Dirty South Earth First!, and North Texas Coalition for a Just Peace. He has trained and organized for Greenpeace, Ruckus Society, Rainforest Action Network, A.C.O.R.N., Forest Ethics, and Ralph Nader, and many smaller grassroots groups. He is currently collaborating on long-term sustainable democratic economic mutual aid projects within Austin.

This is a talk that I think is well worth a listen.

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Publishing Talks: David Wilk interviews Andrea Fleck-Nisbet

In this series of interviews, called Publishing Talks, I talk to book industry professionals and other smart people about the future of publishing, books, and culture.  This is a period of disruption and change for all media businesses.  How will publishing evolve as our culture is affected by technology, climate change, population density, and the ebb and flow of civilization and  economics?

I hope these Publishing Talks conversations will help us better understand the outlines of what is happening in publishing, books and reading culture, and how we can ourselves both understand and influence the future of books and reading.

I have met and talked to a wide range of people involved in publishing and books over the past few years and I’ve interviewed quite a few of them for this series of podcasts.  I noticed recently that I have not done very many interviews lately with people who are involved in creating digital reading experiences (also known as “ebooks”).  Andrea Fleck-Nisbet, the Director of Digital Publishing at Workman Publishing wrote a piece for American Libraries Magazine called “A Publisher’s Perspective on Ebooks” that caught my eye.   In this article, she wrote cogently about e-publishing as seen from the perspective of a leading trade publisher, so I thought that talking to Andrea for this series of Publishing Talks interviews would be fun and interesting.

Andrea has been at Workman for nine years and has worked on their digital initiatives since 2007.  Workman is well known in the book industry for its innovative books and deep commitment to marketing and understanding what readers want.

We had a great talk about where things are today in e-publishing, and how we can expect it to evolve over the next few years.  As Andrea’s American Libraries article was headlined: “the digital revolution has transformed every aspect of the publishing business.”  Many of us know this to be true in theory, but not everyone can speak to all the myriad elements of publishing that are involved in making over an entire business.  Andrea’s practical experience in digital publishing inform her perspective and make her well worth listening to.

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Alex Gilvarry: From the Memoirs of a Non-Enemy Combatant

978-0670023196 – Viking – Hardcover – $26.95 (ebook and audio book versions available)

Brilliantly composed as a satire on a broad swatch of contemporary American life, Alex Gilvarry’s From the Memoirs of a Non-Enemy Combatant will sneak up on you and whack you straight across the face.  Even if you see it coming.  I loved the writing, which is smart and slick, beautifully evocative, from a writer clearly in love with language and its many powers.  For a first novelist, Gilvarry displays considerable writing chops, on top of his comedic skills and ability to skewer so many elements of the popular culture we have so taken for granted.

This book is structured as the unreliable narration of its main character, Boyet (Boy) Hernandez, who is a Filipino fashion designer come to New York to make his way in the world.  The first two thirds of the book is his almost hapless story of the road to success (many wild and crazy people and events along the way), where we come to know and care about, but not necessarily love Boy, who is sometimes so self-involved and full of shit, even as he is talented and appealingly immature (I want to say “jejune” but he’s not quite that bad).

But things turn dark, when Boy is arrested and sent to Guantanamo and both privately and publicly humiliated as a suspected terrorist.  This is where the author can turn his powerful satiric eye onto the political and cultural state of America at perhaps its worst.  There is nothing more frightening than to see a true innocent (naif is the right word here) caught in the web of the modern anti-terror police state.  While Boy is eventually freed, and as readers we are relieved, his life can never be the same – his glorious desire-fueled run into the heart of American pop culture has been destroyed, and he must become a new and immensely different person, and this is not necessarily for the better, in his case.

Ultimately, for this author, it feels as if there are two Americas, co-existing, but on different planes of existence.  Both are heightened realities, in which most of us seem to live without really understanding what they mean.  In many ways, this novel, with its humor, pathos, narrative power, and its ability to pinpoint cultural weaknesses and failures, can do more to help us understand the necessities of political and culture action than any of even the best nonfiction treatises that address the manifold issues of the early 21st century.

But don’t worry about the politics, just read this book for the wonderful novel it is, and draw your own conclusions about what you want to do after you read it.  You might just want to listen to this interview then to hear more from Mr. Gilvarry about his book and how work as a writer (and editor – Alex is now the editor of the book review collaborative Tottenville Review, which I recommend you visit).  I had a wonderful time talking to this author and hope you will also enjoy the conversation.

Also, visit Alex Gilvarry’s website for more information and news about this book and his work.

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Publishing Talks: David Wilk interviews Brian O’Leary about The Opportunity in Abundance

In this series of interviews, called Publishing Talks, I talk to book industry professionals and other smart people about the future of publishing, books, and culture.  This is a period of disruption and change for all media businesses.  How will publishing evolve as our culture is affected by technology, climate change, population density, and the ebb and flow of civilization and  economics?

I hope these Publishing Talks conversations will help us better understand the outlines of what is happening in publishing, books and reading culture, and how we can ourselves both understand and influence the future of books and reading.

Brian O’Leary’s Magellan Media provides research, benchmarking and business planning services that help smaller and medium-sized publishers manage and grow their top- and bottom-line results.  Magazine, book and association publishers often engage Magellan to improve their content workflows across platforms and uses.

Brian frequently is called on to make industry presentations and he blogs regularly about critical matters in publishing (both for books and magazines).  I follow his work closely.  One of the pieces he published in October, 2011, called the Opportunity in Abundance, spurred me to talk to him once again for Publishing Talks.  Today we live in an age of content abundance.  Most publishers realize this as it affects them on a daily basis.

Brian has laid out an analysis of content abundance that I think will enable publishers to make sense of this new reality, and how to work successfully within it.  His understanding of digital content should help publishers create their own contextual framework for thinking about how to do business in a radically new environment. It’s a great piece to read (as are his related essays), and this interview should help amplify and explain further some of his ideas.   Of course, we did not always stick to the subject at hand, but were able to cover a wide range of related ideas that I hope will be interesting and useful to anyone interested in the current state of the publishing business.

Here is the specific link to his essay The Opportunity in Abundance.   Brian is a terrific writer – he’s always able to be clear, insightful and understandable.   I recommend reading through the archives at Magellan Media.  And I also interviewed him in 2009, when we talked about piracy, another issue he has written about with great incisiveness.

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Publishing Talks: David Wilk interviews Lou Aronica of Fiction Studio Books

In this series of interviews, called Publishing Talks, I talk to book industry professionals and other smart people about the future of publishing, books, and culture.  This is a period of disruption and change for all media businesses.  How will publishing evolve as our culture is affected by technology, climate change, population density, and the ebb and flow of civilization and  economics?

I hope these Publishing Talks conversations will help us better understand the outlines of what is happening in publishing, books and reading culture, and how we can ourselves both understand and influence the future of books and reading.

Lou Aronica is a long-time editor and publisher who left commercial publishing some years ago and then built a new career as a writer.  In fact, I interviewed him in 2011 about his excellent fantasy sci-fi novel, Blue.  Lou has been very successful as a writer and freelance editor.  But over the past couple of years, Lou has continued exploring his publishing interests, most recently by founding a digital-first publishing imprint called Fiction Studio Books.

(I do recommend visiting his site and reading what he has to say about publishing in general and what Fiction Studio is all about).

Fiction Studio offers a different and in many ways unique model for writers.  Lou is bringing to bear the most important traditional values of publishing – editorial and author development – that so many publishers today are no longer able or willing to provide in commercial publishing.  By concentrating on quality and eliminating the overhead costs of print publishing, he has been able to begin to sketch out a workable structure for digital publishing of mainstream fiction that may be a useful model for the future, where the publisher provides real value and services that make sense for authors and readers.  Lou calls this a “publishing culture” that benefits the books and the writers he publishes.

Importantly, Fiction Studio is selling a significant number of books, enough to make it a profitable business and not just an experiment in digital publishing.  In its first year of existence, the imprint issued 14 titles.

Lou and I have often talked informally about the book business and the future.  Typically I have learned alot from him and his experiences, past and present and always enjoy our talks.  I think what he is doing now with this publishing program is tremendously important and should be inspirational to both publishers and authors.

Our conversation here covers a wide range of ideas and concepts drawn from his experience and reflecting his expansive vision of what a born-digital publishing company can and should look like.  We talked about trends in digital publishing, how the role of the publisher is changing, the importance of editing and developing writers in the new digital marketplace, what makes a publisher meaningful and valuable to authors and to writers, ebook pricing models, and  much, much more in this very wide-ranging conversation.  To learn more, go to the website and read his essay about why he is publishing and the very active and interesting blog written by Fiction Studio authors as well.

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Margot Peters: Lorine Niedecker, A Poet’s Life

978-0299285005 – University of Wisconsin Press  – Hardcover – $34.95

I have loved the poetry of Lorine Niedecker, and been deeply influenced by her work and life since being introduced to her writing by the great poet and independent literary publisher, Jonathan Williams, just a few years after her untimely death in 1970.   His outstanding press, The Jargon Society, published one of the largest collections of her work during her all too brief lifetime (T & G: Collected Poems, 1970).  In the years since her death, she has been discovered by many writers, scholars and general readers and her work is available now in several great collections, including Collected Works, edited by Jenny Penberthy, from the University of California Press.

For the many who still do not know of her, Lorine Niedecker (1903-1970) was born, raised, schooled and lived almost her entire life in Wisconsin.  She was a poet her entire adult life, mostly self-educated, but always deeply involved in the milieu of modernist poetry and experimental writing.  The most famous of her peers were William Carlos Williams (who knew and appreciated her writing), Louis Zukofsky (with whom she had a very deep and complicated relationship), and George Oppen and Carl Rakosi, among many others.  But as a woman writer who worked hard for a living during a time when men ruled the literary roost, she wrote mostly in obscurity, known only to a small number of other writers who appreciated the brilliance of her imagination and craft.

My friend tree
I sawed you down
but I must attend
an older friend
the sun

Margot Peters’ new biography, Lorine Niedecker, A Poet’s Life, is a wonderful book, reflecting Peters’ own love and appreciation for her subject’s life and writing.   Lorine’s life story is important to read about, whether you have read her poetry or not.  It’s a powerful introduction to a complicated and unique American life.  Lorine never had it easy.  Her family life was difficult, her poor eyesight was a difficulty for her entire life, her relationships with men were complicated and often painful for her, and she never received the attention her writing deserved.  Peters tells the story of her life in great detail, but is never boring.  She interviewed people who knew Lorine where she lived in Wisconsin, and even those who, like me, think they know Lorine and her work will learn a great deal about her.  Peters is perceptive and clear eyed about Lorine and aware of the difference between the life as lived and the poetry as written.  For the poet, it is always the words that matter.  Peters knows this too.

Reading about Lorine Niedecker continually reminded me of the power of her intellect and the depth of her brilliance as a poet.  She honed and sharpened constantly, like a jeweler bringing a stone to life.  Her reading was vast, her intelligence and clarity of vision virtually unmatched.  I do not think it is an understatement to call Niedecker one of the greatest poets America has ever produced.

Poet’s work

Grandfather
advised me:
Learn a trade

I learned
to sit at desk
and condense

No layoff
from this
condensery

Every poet, every writer, should read and absorb these words.

If it’s not obvious, I have been smitten by this poet’s work for a really long time.  This biography is a terrific addition to the Niedecker opus, and is highly recommended.  I had a great time talking to Margot Peters, whose knowledge of Niedecker, Wisconsin and poetry is broad, deep and very well put together.

Please visit the Lorine Niedecker website to learn more about her, sample some poetry, and to get a feel for Fort Atkinson, where she lived most of her life.  You can visit Margot Peters’ website for more about her book as well. There is now an annual Niedecker Poetry Festival in Fort Atkinson, Wisconsin every fall.

Books by and about Niedecker:

New Goose. Prairie City, Ill.: Press of James A. Decker, 1946.

My Friend Tree. Edinburgh: Wild Hawthorne Press, 1961.

North Central. London: Fulcrum Press, 1968.

T & G: Collected Poems 1936-1966. Penland, N.C.: Jargon Society, 1969.

My Life By Water: Collected Poems 1936-1968. London: Fulcrum Press, 1970.

Blue Chicory. Edited by Cid Corman, New Rochelle, N.Y.: The Elizabeth Press, 1976.

From This Condensery: The Complete Writings of Lorine Niedecker. Edited by Robert J. Bertholf, Jargon Society/Inland Book Company, 1985.

The Granite Pail: Selected Poems of Lorine Niedecker. Edited by Cid Corman, North Point Press, 1985.

Collected Works. Edited by Jenny Penberthy, Berkely: University of California Press, 2002.

(note, I owe apologies to LN – in the poem Poet’s Work above, I could not get the spacing to work right here, please read it either on the Niedecker site or in the Collected Works to see it the way the poet meant it to look on the page)

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Publishing Talks: David Wilk Interviews Carl Lennertz about World Book Night 2012

In this series of interviews, called Publishing Talks, I talk to book industry professionals and other smart people about the future of publishing, books, and culture.  This is a period of disruption and change for all media businesses.  How will publishing evolve as our culture is affected by technology, climate change, population density, and the ebb and flow of civilization and  economics?

I hope these Publishing Talks conversations will help us better understand the outlines of what is happening in publishing, books and reading culture, and how we can ourselves both understand and influence the future of books and reading.

Carl Lennertz has got himself a dream job, as he was happy to tell me when we talked.  Carl is the Director of World Book Night in the United States.  World Book Night originated in the U.K. in 2011 and has quickly grabbed the imagination of book lovers there and in this country as well.  Thousands of people will go into their communities on April 23, 2012 to give specially printed books away to potential readers.  The idea is to enlist volunteers – many are needed – so if you are interested, go to the website (now!) to register.  Even if you miss the 2012 deadline, you will want to participate in the future.

World Book Night is a great idea, supported now by Ingram Book Company in the United States as well as a number of terrific publishers.  A total of thirty excellent books (see the list here) were selected and will be printed in special editions of 20,000 copies each.  Libraries are signing up to participate, along with booksellers, and writers themselves.  Carl is blogging about the whole thing on a regular basis too, visit regularly or subscribe to keep up with all the many events and doings around the country.  This is a great project – we need more book readers in America, where we have far too many non-readers for the good of the nation.

Carl is a terrific person to have this job.  His enthusiasm and dedication is just what this project needs.  Please listen to our conversation about World Book Night, and do what you can to support this effort.

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Georgia Lowe: The Bonus (a novel)

978-0615371450 – Lucky Dime Press – $18.95 – paperback (ebook editions available)

I confess to be particularly fond of Depression era novels and nonfiction.  The 1920s and 1930s were incredible periods in American history, so much like the present time it is sometimes strange and even eery.  I’m not sure how many readers coming to this novel will know its historical background.  In 1932, at the height of the Great Depression, while Hoover was still President, thousands of World War I veterans mobilized to lobby Congress to pass a bill to give them their war service bonuses immediately, to save them from utter poverty and starvation.  2o,000 of them ended up camped in and around Washington, D.C. at the end of their Bonus March.

The political elements of this story sound pretty familiar to anyone who is paying attention to modern political speech.  It’s impossible to not think about the Occupy movement as you read this novel, which of course was conceived and written long before that movement’s inception.

Georgia Lowe’s parents were bonus marchers.  She grew up hearing their stories about the hot summer of 1932 in Washington, D.C., when General MacArthur, himself also a World War I veteran, brutally dispersed the homeless and destitute marchers, including the families of the vets.  Those stories inspired her, but she did not even begin to write fiction until she was much older.  She started the novel more than 10 years ago, using elements of her own family’s stories to create the framework of her novel.

I found The Bonus to be a remarkably well written novel that flows beautifully and naturally.  I’d characterize it as a “naturalistic” novel, and it feels to me as if it could have been written in the 1930s, with a truly authentic sense of the period, the places and the people of that time.  The story focuses on Bonnie and Will, she a struggling actress and he a journalist (and veteran in denial of the pain of his wartime experience), both of them living reasonably well in Hollywood.  They each become connected to the Bonus March in different ways, and end up together in Washington, where their personal lives become entwined with the real events surrounding the marchers and their treatment in the capitol.  You’re not reading a novel to learn the history, but you will learn it and I think you will feel, as I did, that history is remarkably circular.

I think history has birthed a wonderful novelist.  The Lucky Dime website tells us that Georgia is hard at work on two new novels, a prequel to The Bonus entitled An Ordinary Kid and a sequel, The Old Ladies.  These are books I will want to read.  I can’t resist making a plug for another novel, one that was actually written in the 1930s by a now almost forgotten writer, Thomas Boyd, In Time of Peace, a book I think should be read together with The Bonus to create a really powerful understanding of our own period through the lens of another.

Talking with Georgia was alot of fun for me since I liked her book so much.  I hope you will enjoy it as well.  And I am not alone in liking this book alot – The Bonus won first place in the highly competitive Mainstream/Literary Fiction category of the Writer’s Digest Self Published Book Awards.

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