Publishing Talks: Interview with Roxanne Coady of R.J. Julia Booksellers

Publishing Talks began as a series of conversations with book industry professionals and others involved in media and technology, mostly talking about the future of publishing, books, and culture. I’ve spent time talking with people in the book industry about how publishing is evolving in the context of technology, culture, and economics.

Some time ago, this series broadened to include conversations that go beyond the future of publishing. In an effort to document the literary world, I’ve talked with a variety of editors, publishers, booksellers, and others who have been innovators and leaders in independent publishing in the past and in the present.

These conversations have been inspirational to me on many levels. I have gotten to speak with visionaries and entrepreneurs, as well as editors and publishers who have influenced and changed contemporary literature and culture. I’ve also had the opportunity to speak with a number of friends and colleagues I have known over the many years I have been in the book business.

Bookstores have been an essential part of my entire life, even from early childhood, one benefit of growing up with a writer as father. Independent bookselling thrived from the late seventies into the late 1990’s, no doubt reflecting the Baby Boomer generation’s enthusiasm for books and ideas. The last twenty or more years have been very different, and now there are far fewer communities that support bookstores than at anytime in the past fifty years. Bookstores (along with public libraries) are a crucial element of a healthy culture, far more valuable than their size and scope would suggest. Local communities benefit from the presence of bookstores in many ways, and literary culture needs them too, as visible representations of a reading culture. Ideas grow and spread from books, but culture is also built around physically being present with one another.

So it is important for us to find ways as readers and literary citizens, to support bookstores, and it is equally important for booksellers to locate themselves, create and support communities around their stores, to support their workers and to make themselves meaningful enough to be thrive, despite the challenges of being small businesses in a mass-oriented consumer culture.

There are quite a few examples of booksellers who have made just such an impact, and their experiences and ideas are important for all of us to share and understand. It has been a particular pleasure for me to have known and worked with Roxanne Coady, the founder and owner of the exceptional R.J. Julia Booksellers, in Madison, Connecticut. We first met when Roxanne came to Connecticut to establish her new business after pursuing a successful career as a CPA in New York City. Over the years, I have spent many hours browsing their shelves, attending author events, and enjoying the cafe.

R.J. Julia has thrived during the period when local bookselling has faced an array of challenges, first from chain bookstores, then from Amazon and the rise of online retailing, and of course most recently, the pandemic. Throughout this time, Roxanne and her staff have innovated on many levels, including creating a drive-by pickup window for busy parents, putting on over 300 events a year (some of which are with celebrity authors), establishing an active email newsletter, providing online sales with speedy service, podcasting, and building an active book club. Throughout, the emphasis on community, care for staff as individuals, and listening to customers have been paramount characteristics of the enterprise. There is a bit of practical magic at work there, I think.

After more than 30 years of hard work and success, it’s obvious that Roxanne has quite a bit to say about what it takes to be a successful bookseller, to be a locally based business, and to be a crucial part of literary culture. I believe that our conversation should be meaningful for anyone interested in the future success of bookstores and the importance of building a real literary culture within a society that does not put enough value on books, authors, writing.

We need more bookstores! Visit the R.J. Julia Bookseller website and sign up for their newsletter.

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Ross Benes – Rural Rebellion: How Nebraska Became a Republican Stronghold

Rural Rebellion: How Nebraska Became a Republican Stronghold – Ross Benes – 9780700630455 – hardcover – University Press of Kansas – 256 pages – $29.95 – January 26, 2021 – ebook versions available at lower prices

Ross Benes is a journalist and author who now lives in New York City. But he was born and raised in a tiny town in Nebraska. That experience shaped his early worldview, and of course also makes him suited to understand and explain the culture and politics of his home state to the rest of the world. As the book subtitle lays out, he’s after explaining how Nebraska, like so many other midwestern and southern states, has gone from having a diverse electorate to being viewed as almost monolithically conservative in its views and policies. While the book is focused on Nebraska, much of what he describes about the political culture of his home state broadly applies to much of the rest of our contentious country.

Nebraska may be quite similar to many other midwestern states, but as Benes explains, Nebraska has a long history of populism and quite a commitment to direct democracy and even nonpartisanship. This makes it even more curious to try to understand what has happened there over the past twenty five or more years.

Nebraska is, except for its urban and college town oases, as purely “Trump country” as it could be. As a native-born Nebraska who has broadened his horizons by living in (heavens protect us) the heart of liberal America and working for (even worse) the so-called “liberal media,” Benes may be an ideal interlocutor between these two wildly divergent Americas.

Rural Rebellion gives Benes the opportunity to document Nebraska, past and present, exploring its political history and current explores landscape through the lens of his own personal, family, and small town experiences. There is no question that he deeply cares for his home town and home state, despite the flaws he is determined to call out. In the course of writing this book, he interviewed family, friends, and fellow citizens as well as US senators, representatives, governors, state representatives in the uniquely Nebraskan unicameral governing body, and other political figures, all toward showing Americans not only how we got here, but what we might imagine doing by way of antidote. Benes remains clear-eyed about the difficulty of any sort of success in “healing” the rifts in our body politic and culture. He wishes for a form of discourse that may literally be impossible in a world where some 30% of the overall population, and a much higher percentage of the Nebraska population, simply does not recognize the same reality as many other Americans. Fox News certainly deserves some of the credit, but as Benes points out, small town churches and their powerful anti-abortion, anti-“sin” worldview, and the lack of cultural diversity in rural communities are deeply rooted and provide much to explain how it is we got where we are today.

Benes has one foot rooted firmly in the state he grew up in, the other foot is planted in a completely different environment. Because he has experienced both nodes of our dissonant culture, he can see the full spectrum of our anguish. I am not sure anyone can resolve the differences though. And I do not believe that the “both sides” approach of traditional journalism really works anymore.

While it is certainly true that people in the Fox News dominated, evangelically oriented. semi-rural heartland are all too often viewed as stick figures by many who live in the more diverse and tolerant urban coasts, it is Fox and the church leaders who create imaginary portraits of the people with whom they disagree in outlook and belief, and the right wing now stokes a belief system that see fellow citizens as less than human to a degree that is impossible to excuse. This is not a situation where “both sides” are equally responsible.

In Rural Rebellion, Benes recounts real-life stories that help explain rural Americans’ attitudes about abortion, immigration, and the so-called big government they forget supports their agricultural successes. He also tells his own stories about how his views changed over time away from home, and crucially locates some of the reasons in the ways that what he was taught were impossible. While his argument – that Americans would be less hostile to one another if they just knew each other a little better – makes sense in theory, there are too many powerful forces at work that have a vested interest in keeping Americans at each others’ throats. We want to believe in the essential goodness of our fellow citizens, but there are those that are working diligently to prevent that from happening. No matter where you may fall in the spectrum of belief system, Rural Rebellion is quite useful and a valuable contribution to our socio-political discourse.

Ross Benes is the author of The Sex Effect (2017) and Sex Weird-o-Pedia (2019). He has written for Entertainment Weekly, Esquire, Lincoln Journal Star, Nation, Omaha World-Herald, Rolling Stone, Wall Street Journal, and others. In addition, he is an analyst at eMarketer. A native of Brainard, Nebraska (population 420), he now lives in New York City but still roots for the Nebraska Cornhuskers.

We had a terrific conversation about this book. I hope you enjoy it as well.

You can find the book for sale here at Bookshop.org.

“Rural Rebellion is informative whether or not you agree with the author’s political views. . . . Benes does a good job connecting past and present, and he asks many of the questions that historians are likely to ask when they look back on the early twenty-first century.” —Nebraska History

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