Publishing Talks: David Wilk interviews Morgan Entrekin

February 26, 2010 by  
Filed under PublishingTalks

entrekinIn this series of interviews, called Publishing Talks, I am talking to book industry professionals who have varying perspectives and thoughts about the future of publishing, books, and culture.  This is a period of disruption and change for all media businesses.
Publishing has been a crucial part of human culture for as long as people have been writing and reading.
How will publishing evolve as our culture is affected by technology, climate change, population density, and the ebb and flow of civilization and its economics? Publishing Talks interviews help us understand the outlines of what is happening, and how we might ourselves interact with and influence the future of publishing as it unfolds. Publishing Talks interviews give people in the book business a chance to talk about ideas and concerns in a public forum that are often only talked about “around the water cooler,” at industry conventions and events, and in emails between friends.

I hope that Publishing Talks interviews will give people inside and outside the book industry a chance to hear about some of the thoughts, ideas and concepts that are currently being discussed by engaged individuals within the industry.

Morgan Entrekin is the iconic publisher of Grove Atlantic, one of the most prominent and successful midsized literary publishers of the past couple of decades.  He has all the chops of a “traditional” book publisher: a great commitment to authors and their texts, a belief in the enduring power of a great backlist. But he is also an astute marketer who understands readers and the necessity for publishers to pay attention to what readers want and need.

Entrekin grew up in Nashville, graduated from Stanford in 1977,  started in the business at Delacorte Press, working under the late, great Seymour Lawrence and editing the likes of Jayne Anne Phillips, Richard Brautigan, and Kurt Vonnegut. In 1982 he moved over to Simon & Schuster, where he made his name by championing, acquiring and editing Bret Easton Ellis’s breakout novel Less Than Zero.  In 1984 he created his own imprint within Atlantic Monthly Press, Morgan Entrekin Books and a few years later he bought Atlantic outright; two years after that, he purchased Grove Press, which featured one of the great backlists that included D.H. Lawrence, Henry Miller, and Samuel Beckett.

Entrekin’s gained well deserved fame and credit for publishing Charles Frazier’s Cold Mountain in 1995. In the course of promoting the novel, Entrekin is credited with more or less creating the pre-publication tour, sending Frazier to meet book buyers in various cities before the book landed in stores. It paid off: Cold Mountain was a huge success, sold over 1.5 million copies, won the National Book Award, and was made into a big-budget Hollywood movie. Other notable Grove/Atlantic titles include Mark Bowden’s Black Hawk Down, Candace Bushnell’s Sex and the City, as well as the works of Sherman Alexie and P.J. O’Rourke.

We had a terrific talk, covering a wide range of interesting topics, from the current state of the book business, to the kinds of things that Entrekin is doing at Grove/Atlantic to stay current.  Morgan is thoughtful, intelligent and incisive on every topic he discusses; he cares deeply about the books he publishes, backlist and frontlist titles alike, and is clearly still motivated and excited by the same beliefs and ideas that brought him into the book business in the first place.   Anyone interested in understanding how a publisher can navigate the changing landscape of the business will benefit from listening to what he has to say in this interview.