Publishing Talks: David Wilk interviews David Steinberger

In this series of interviews, called Publishing Talks, I have been talking to book industry professionals about the future of publishing, books, and culture.  This is a period of disruption and change for all media businesses. How will publishing evolve as our culture is affected by technology, climate change, population density, and the ebb and flow of civilization and its economics? Publishing Talks interviews help us understand the outlines of what is happening, and how we might ourselves interact with and influence the future of publishing as it unfolds.

These interviews give people in the book business a chance to talk openly about ideas and concerns that are often only talked about “around the water cooler,” at industry conventions and events, and in emails between friends and they give people inside and outside the book industry a chance to hear first hand some of the most interesting and challenging thoughts, ideas and concepts being discussed by people in the book business.

David Steinberger is well known now as the CEO and President of The Perseus Books Group.  Perseus is in many ways, a creation of the unusual business conditions that have marked the book industry over the past dozen years.  The company began as a relatively small independent book publisher, growing over time via acquisitions of usually unwanted or under appreciated business units of other companies.  Today it is made up of about 10 seperate imprints. Its six main publishing divisions include PublicAffairs (non-fiction), Running Press (fiction and non-fiction titles), Basic Books (non-fiction), Da Capo (non-fiction), Vanguard (fiction and non-fiction), and Avalon Travel (travel guides). Perseus also publishes academic books, including college textbooks from Westview Press.

In addition to publishing, Perseus acquired Client Distribution Services (renamed Perseus Distribution), Consortium (specializing in mostly independent literary and political presses) and most of the assets of Publishers Group West (PGW) in daring and innovative bankruptcy purchase, so that today it is by far the largest distributor of client publishers in the North American market.   With Steinberger as CEO and Joe Mangan as COO (and aided by strong financing from its parent company), Perseus has crafted what appears to be a very successful strategy for navigating changeful times, including an early and deep commitment to digital publishing, a diverse set of publishing imprints, a decentralized management system based around a set of core services shared by internal resources as well as clients, and a willingness to experiment with new ideas (including Vanguard’s no-advance, high royalty publishing program as well as a variety of interesting digital initiatives).

In my conversation with David Steinberger, I wanted to learn more about how he sees Perseus today, as well as a sense of his vision for the future, not only of Perseus itself, but the publishing industry as a whole.  I think listeners interested in the future of publishing and book distribution will find this discussion useful and interesting on a number of levels.

Publishing Talks: David Wilk Interviews David Rothman

In this series of interviews, called Publishing Talks, I am talking to book industry professionals who have varying perspectives and thoughts about the future of publishing, books, and culture.  This is a period of disruption and change for all media businesses.
Publishing has been a crucial part of human culture for as long as people have been writing and reading.

How will publishing evolve as our culture is affected by technology, climate change, population density, and the ebb and flow of civilization and its economics? Publishing Talks interviews help us understand the outlines of what is happening, and how we might ourselves interact with and influence the future of publishing as it unfolds. Publishing Talks interviews give people in the book business a chance to talk about ideas and concerns in a public forum that are often only talked about “around the water cooler,” at industry conventions and events, and in emails between friends.

I hope that Publishing Talks interviews will give people inside and outside the book industry a chance to hear about some of the thoughts, ideas and concepts that are currently being discussed by engaged individuals within the industry.

David Roth­man grew up in the D.C. area, went to the Uni­ver­sity of North Car­olina and worked as a reporter for the Jour­nal in Lorain, Ohio, where he cov­ered poverty and pub­lic hous­ing and was a fea­ture writer. Among other sto­ries, Roth­man chron­i­cled the after­math of the Kent State mas­sacre.

Related dis­tantly to the late Hol­ly­wood scriptwriter Arnold Bel­gard, Roth­man is the author of six non­fic­tion books on technology-related top­ics and lives with his wife, Carly, in Alexan­dria, Vir­ginia. He is well known on the Internet and among digerati for having created and operated Tel­eRead, a pop­u­lar site devoted to libraries and technology and recently has published a novel based on real-life Washington, D.C., The Solomon Scandals.

I talked with David Rothman about his long history of involvement in technology, the internet and digital reading alternatives, with emphasis on Teleread, and we then moved on to cover some of the current issues of the day, including the business structure of the rapidly growing e-publishing marketplace, copyright issues in the digital era, and how the web might enable new compensation models for authors and other creators.  David displayed his typical verve and journalist’s willingness to tackle any subject and every challenge.

Publishing Talks: David Wilk interviews Brian O’Leary

In this series of interviews, called Publishing Talks, I am talking to book industry professionals who have varying perspectives and thoughts about the future of publishing, books, and culture.  This is a period of disruption and change for all media businesses.

Publishing has been a crucial part of human culture for as long as people have been writing and reading.  How will publishing evolve as our culture is affected by technology, climate change, population density, and the ebb and flow of civilization and its economics? Publishing Talks interviews help us understand the outlines of what is happening, and how we might ourselves interact with and influence the future of publishing as it unfolds. Publishing Talks interviews give people in the book business a chance to talk about ideas and concerns in a public forum that are often only talked about “around the water cooler,” at industry conventions and events, and in emails between friends.

This series of talks will give people inside and outside the book industry a chance to hear about some of the thoughts, ideas and concepts that are currently being discussed by engaged individuals within the industry.

Brian O’Leary is a publishing industry consultant with broad and intelligent experience in books and magazines and who operates Magellan Media Partners.  Brian is a thinker and researcher whose writing about publishing I have always found interesting and solidly grounded in data and its intelligent analysis and application.  As he says, he tries to help publishers work faster, better and smarter.  His (shortened) bio: In addition to his consulting assignments, O’Leary is the author of a research report on the impact of free content and digital piracy on paid book sales, as well as the editor and primary contributor for a study of the use of XML in book publishing.  Both reports were published by O’Reilly Media in 2009.  Brian was a senior executive at Hammond, and prior to that spent a dozen years working for Time, Inc.  He earned an A.B. in chemistry from Harvard College and an M.B.A. from Harvard Business School.

In this interview Brian and I talked in depth about his very interesting work in analyzing the impact of piracy on books sales, the lack of real data in the book business, and his compelling views about the future of publishing in a digital environment.