Publishing Talks Interviews Derek Newton/Verify My Writing

Publishing Talks started as a series of conversations I had with book industry professionals and others involved in media and technology, talking about the future of publishing, books, and culture. It was great fun discussing the evolution of publishing in the context of technology, culture, and economics.

More recently, I’ve also had conversations with a variety of editors, publishers and others who have been innovators and leaders in independent publishing and bookselling in the past and into the present.

These conversations have been inspirational to me. I have had the pleasure of speaking with visionaries and entrepreneurs, editors, publishers, and others who have influenced and changed contemporary literature and culture. I’ve also had the opportunity to speak with a number of friends and colleagues in the book business about their work.

I really enjoy these opportunities to learn about the boundless creativity that motivates so many in the book business. I was approached recently by a PR firm who wanted me to talk to edtech writer Derek Newton about a new project he has undertaken. While my first reaction was to ignore what seemed to be yet another “pitch,” when I read further about the project, my interest was piqued and I decided I should talk to Derek to find out more about his ideas.

Derek Newton has written extensively about education and technology, including contributions to the Atlantic, Washington Post, USA Today, Money Magazine and many others. He’s also a contributing writer at Forbes and founder of the new and very interesting project that we talked about in this episode, Verify My Writing.

Verify My Writing allows writers to get a verified certification that their work is real, authentic, and human. In short, this enables them to certify that their work was not created by AI. The certification can help with submissions and pitches. Verify My Writing also certifies books and articles that have already been published with a “Human-Written” hallmark. And as Derek and I discussed, there other applications for this sort of certification as well. While writers certainly have self-interest in proving to magazines and publishers that their work is original, it seems to me that publishers will also want to verify for themselves when they receive submissions that the work they are reading is wholly or at least substantially original.

Book publishers and magazines with limited editorial resources are now dealing with a tsunami of submissions, with no practical way to determine the originality of the work they are considering for publication.

Given how good some AI-assisted writing can be, and how often AI is inaccurate (or completely wrong), there’s no question that all of us as readers will also appreciate knowing whether what we are reading online is human or machine written. This sort of validation may become a requirement in the not too distant future.

I found this conversation to be stimulating and thought provoking. Derek’s Verify My Writing seems interesting, and compelling in that it comes from a writer whose work experience inspired it.  I hope you find this conversation as stimulating as I did.

Here’s the Verify My Writing website.

If you want to learn more, contact Derek directly: DNewton@VerifyMyWriting.com

 

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Publishing Talks Interview with Carol Fitzgerald of The Book Report Network

Publishing Talks started as a series of conversations with book industry professionals and others involved in media and technology, mostly talking about the future of publishing, books, and culture. It was great fun talking with people in the book industry about the evolution of publishing in the context of technology, culture, and economics.

In the past few years, I’ve talked with a variety of editors, publishers and others who have been innovators and leaders in independent publishing and bookselling in the past and into the present.

These conversations have been inspirational to me. I have had the pleasure of speaking with visionaries and entrepreneurs, editors, publishers and others who have influenced and changed contemporary literature and culture. I’ve also had the opportunity to speak with a number of friends and colleagues in the book business.

The Publishing Talks series of interviews enables me to talk to some really interesting people who have made an impact of all kinds on books and book publishing. Carol Fitzgerald is a good example. She started out working for Conde Nast and then moved into the book business, founding

The Book Report Network (TBRN) at the very beginning of the online universe in 1996. Bookreporter.com and ReadingGroupGuides.com are now gathering places for a large and devoted community of booklovers and TBRN is recognized as an online leader of informed, contemporary book news, reviews and author interviews. With 30 years of constant innovation, Carol has remained deeply engaged with the constantly evolving interaction of book readers, authors and publishers. She is always great to talk to and if you’re not familiar with her sites, you should check them out.

We had a great conversation about a the past, present, and imminent future of the book publishing world. I think you will enjoy this episode of Publishing Talks. Carol is knowledgeable, engaged, and in touch with so much of what matters to the future of books and publishing.

Read Carol’s most recent book reviews here. She is a dedicated reader with incisive views about the books she consumes.

Check out the Book Reporter’s video interviews with authors on YouTube. Very cool.

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Publishing Talks Interview with Lauren Woods of LitBox

Publishing Talks started as a series of conversations with book industry professionals and others involved in media and technology, mostly talking about the future of publishing, books, and culture. It was great fun talking with people in the book industry about the evolution of publishing in the context of technology, culture, and economics. In the past few years, I’ve talked with a variety of editors, publishers and others who have been innovators and leaders in independent publishing and bookselling in the past and into the present. These conversations have been inspirational to me. I have had the pleasure of speaking with visionaries and entrepreneurs, editors, publishers and others who have influenced and changed contemporary literature and culture. I’ve also had the opportunity to speak with a number of friends and colleagues in the book business.

I really enjoy the opportunities to find out about the boundless creativity that motivates so many of us in the book business. When I read about Lauren Wood and her cool new project, Litbox, a book vending machine in Washington, DC, I had to reach out to her to find out more about it. Lauren’s goal was to create an innovative way to promote local readership with local authors, something that writers always feel strongly about. Even the best independent bookstores do not focus as much attention on local authors as most of us wish they would. “I want to give writers and people in this town something to feel excited about,” she says. “I wanted to bring a little bit of optimism into an otherwise bleak moment….Great literature is really about empathy and kind of deeply getting outside of your own framework and inhabiting another person’s consciousness.”

LitBox launched in May, 2025. Lauren made it work with a Kickstarter campaign that raised seed capital of $5000.

Almost everyone in the book business recognizes how challenging it is to connect books with readers in our media’s overwhelmingly saturated information deluge. Any project that can connect writers and books to readers in a personalized, area-specific way is worthy of our support. I am hopeful that Litbox will not be a one-off, and could inspire others to try out the idea. It seems to have worked successfully in England, where there are book vending machines in subway stations and many other locales.

If you’re in the DC area, look for a Litbox and try it out. It’s in the Western Market. 

And here’s a good local story about the Litbox launch on the “Inchy’s Bookworm Vending Machine” website. It looks like they are encouraging others to use their machine wherever books could be sold by machine. I hope this idea catches on!

 

 

 

 

 

Reggie Van Lee buying the first book from LitBox.

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Publishing Talks Interview with John Cheary of John Marshall Media

Publishing Talks began as a series of conversations with book industry professionals and others involved in media and technology, mostly talking about the future of publishing, books, and culture. It was great fun talking with people in the book industry about the evolution of publishing in the context of technology, culture, and economics.

During the past several years, I’ve talked with a variety of innovators and leaders in independent publishing and bookselling from the past into the present.

These conversations have been inspirational to me. I have had the pleasure of speaking with visionaries and entrepreneurs, editors, publishers, and others who have influenced and changed contemporary literature and culture. And I’ve also had the opportunity to speak with longstanding friends and colleagues in the book business.

Whether you’re involved in book publishing or just interested in how the business works, it’s well worth understanding the ins and outs of audiobooks. Some of us can remember when audiobooks existed only on cassette tapes, which required a lot of effort and doubtless kept audiobook listening to a niche audience. With the advent of higher capacity CD’s, and more easily portable listening devices (and cars with factory CD players more frequently available), audiobook sales increased, but their higher cost kept audiobook sales from becoming a significant channel for most books (and the high cost of production prevented many titles from even being made into audiobooks).

In the past decade, the advent of digital audio players and near-universal broadband has changed the audiobook market completely. Audible was and remains the leader in digital audiobook sales, but there are many other outlets for audiobooks, and the market has expanded to become a significant revenue stream for publishers and authors.

John Cheary is the founder and CEO of John Marshall Media. He graduated from Berklee College of Music. Founding his business in 1995, he has grown it to become a leading independent audio production company – perhaps the largest of its kind. He knows more than almost anyone else I can think of about audiobook production and how the audio segment of the book business has evolved.

JMM produces audiobooks for a wide range of publishers, including Penguin Random House, Harper Audio, Google, Amazon, Scholastic, Macmillan, Simon & Schuster, McGraw-Hill, and many more. JMM has twenty one Studios in two countries, over 1,000 Narrators and Voice Actors, and has won five GRAMMY Awards.

It should come as no surprise that the biggest issue in audiobook publishing today is the advent of AI, seen by many as a way to replace more expensive humans with AI-generated narrators.  Naturally, John has strong opinions about this subject—and many others. I think you will agree that what he has to say about AI narrators is likely applicable to other areas of creative business where AI use is being promoted as well.

John has been a friend and sometimes colleague for many years, and I am grateful to him for allowing me to record Writerscast interviews from time to time at JMM’s studio with its outstanding equipment and recording team—including this one.

I’d be surprised if you don’t learn something from this discussion — I certainly did. Please let me know what you think of our conversation.

Here’s a link to the JMM website.

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Publishing Talks Interview with Jack David of ECW Press

I began Publishing Talks a number of years ago as a series of conversations with book industry professionals and others involved in media and technology. Most of these interviews originally involved the future of publishing, books, and culture, talking with people in the book industry about how publishing is evolving in the context of technology, culture, and economics.

Later this series broadened to include conversations to go beyond the future of publishing. In an effort to document the literary world, I’ve talked with a variety of editors, publishers and others who have been innovators and leaders in independent publishing in the past and into the present.

These conversations have been inspirational to me on many levels. I have gotten to speak with visionaries and entrepreneurs, as well as editors and publishers who have influenced and changed contemporary literature and culture. I’ve also had the opportunity to speak with a number of friends and colleagues I have met or worked with during the many years I have been in the book business.

More recently, I’ve been talking to book folks about what is going on in publishing today, quite often about the changes in marketing and promotion that have marked all media industries as social media has overwhelmed traditional media, creating an extremely complex and constantly changing environment.

One thing is certain about publishing – there are no final answers, but there are many really important questions that we should be asking all the time.

ECW is a terrific independently owned and operated Canadian publisher, now celebrating its 50th anniversary. I’ve known Jack David, one of its co-founders, for a long time. He is a really smart guy, and notably has managed (with the help of partners and a great staff) to create a thriving independent publishing business across the five decades the book business has changed the most in its history. It is decidedly difficult to be a book publisher in any time and place, but I think being commercially viable for a half century and being based in a relatively small market country with a geographical spread greater than the US makes ECW’s success even more remarkable. ECW does things its own way, to its advantage, in the long run. Unlike most publishers, they publish their own audio books. And their list is built the old fashioned way – through the enthusiasms of its editors. There is much here to be admired and learned from, not just for book publishers, but for anyone interested in media in the modern era.

Talking to Jack about books and culture is always fun. Getting to talk to him about book publishing for this podcast was and is a distinct pleasure I hope you will enjoy as much as I did.

Editor’s note: this interview runs longer than most (60 minutes)

Here is what ECW says about itself:

“ECW is Entertainment. ECW is Culture. ECW is Writing.”

Publishers Weekly recognizes ECW Press as one of the most diversified independent publishers in North America. ECW Press has published close to 1,000 books that are distributed throughout the English-speaking world and translated into dozens of languages. In the next year, we’ll release 50+ new titles and will continue to support and promote a vibrant backlist that includes poetry and fiction, pop-culture and political analysis, sports books, biography, and travel guides. Books by writers whose names you know and love — and by those who we’re very pleased to introduce for the first time. Who are we? After three decades, we still get asked about our name, those three little letters: ECW.

At first the acronym was self-descriptive: Essays on Canadian Writing (the name of the journal of literary criticism we started in 1974). But as the company grew and changed, our name, in our minds, also changed. We’ve heard the company called Essential Canadian Writing, Excellent Contemporary Writing, or, more recently, Extreme Cutting-Edge Writing. And these names have been, and still are, appropriate. But now we realize that each of those letters represents a particular strain of ECW Press’s diverse passions — Entertainment, Culture, Writing.

ECW Press

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Publishing Talks Interview with Ken Whyte of Sutherland House

I began Publishing Talks a number of years ago as a series of conversations with book industry professionals and others involved in media and technology. Most of these interviews originally involved the future of publishing, books, and culture, talking with people in the book industry about how publishing is evolving in the context of technology, culture, and economics.

Later this series broadened to include conversations to go beyond the future of publishing. In an effort to document the literary world, I’ve talked with a variety of editors, publishers and others who have been innovators and leaders in independent publishing in the past and into the present.

These conversations have been inspirational to me on many levels. I have gotten to speak with visionaries and entrepreneurs, as well as editors and publishers who have influenced and changed contemporary literature and culture. I’ve also had the opportunity to speak with a number of friends and colleagues I have met or worked with during the many years I have been in the book business.

More recently, I’ve been talking to book folks about what is going on in publishing today, quite often about the changes in marketing and promotion that have marked all media industries as social media has overwhelmed traditional media, creating an extremely complex and constantly changing environment.

One thing is certain about publishing – there are no final answers, but there are many really important questions that we should be asking all the time.

I recently had the opportunity to (virtually) meet and talk to Kenneth (Ken) Whyte, founder and president of the Toronto based Sutherland House publishing company. I discovered Ken through his excellent and thoughtful newsletter called SHuSh, where he writes about a wide range of book industry matters as well as people and books he is connected to or has published. Ken started in journalism and magazine writing and publishing, wrote nonfiction books himself, and then started Sutherland House. One might reasonably question why any sane person would start a commercial publishing house in the current troubled media environment, but Sutherland House appears to be successful and is clearly well run and intelligently managed. I thought it would be interesting and valuable to talk to Ken about his thinking about books and publishing. He is an innovator and clearly a smart publisher who has figured out how to sell books.

We talked about a wide range of subjects and concerns that will be of interest to anyone who follows current publishing and media trends. We talked about the current state of Canadian publishing, which is simultaneously similar and very different from the US publishing scene. And we talked as well about many of the challenges and opportunities that exist for publishers and authors in Canada and the USA alike. We talked about AI and its actual uses in publishing, consolidation in retail and how publishers must navigate markets, author income issues, ebooks, book pricing, changes in the overall media landscape, and much more.

From the Sutherland House website:

At Sutherland House, we believe in the power of a distinct aesthetic, and each of our publications reflects the unique essence of our brand. From inception to launch, every title undergoes meticulous market testing to ensure its resonance with our discerning readership. All of our books are simultaneously published in both Canada and the United States, supported by robust sales and distribution channels in both countries. 

Kenneth Whyte was editor-in-chief of Saturday Night Magazine, founding editor of The National Post, editor and publisher of Maclean’s, president of Rogers Publishing, and founding president of Next Issue Canada. He is the author of The Sack of Detroit: General Motors and the End of American Enterprise and The Uncrowned King: The Sensational Rise of Willian Randolph Hearst.

 

 

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Publishing Talks Interview with Leah Paulos Press Shop PR

Publishing Talks began years ago as a series of conversations with book industry professionals and others involved in media and technology. Most of these interviews originally involved the future of publishing, books, and culture, talking with people in the book industry about how publishing is evolving in the context of technology, culture, and economics.

Later this series broadened to include conversations to go beyond the future of publishing. In an effort to document the literary world, I’ve talked with a variety of editors, publishers and others who have been innovators and leaders in independent publishing in the past and into the present.

These conversations have been inspirational to me on many levels. I have gotten to speak with visionaries and entrepreneurs, as well as editors and publishers who have influenced and changed contemporary literature and culture. I’ve also had the opportunity to speak with a number of friends and colleagues I have met or worked with during the many years I have been in the book business.

More recently, I’ve been talking to book folks about what is going on in publishing today, quite often about the changes in marketing and promotion that have marked all media industries as social media has overwhelmed traditional media, creating an extremely complex and constantly changing environment.

One thing is certain about publishing – there are no final answers, but there are many really important questions that we should be asking all the time.

I recently had the opportunity to (virtually) meet and talk to Leah Paulos about some of these questions. Leah is the Founder and Director of Publicity at Press Shop PR and Book Publicity School, and has worked in books and media for over 25 years. Leah has spoken on book publicity at Columbia School of Journalism, CUNY Graduate Center, and as part of her regular workshop series, Book Publicity for Literary Agents. She’s been a magazine editor and a writer, before shifting careers and becoming a book publicist in 2006. She launched her own business, Press Shop PR in 2012 and has worked on campaigns for over 300 authors since its launch, including for ON TYRANNY by Timothy Snyder, MARCH by Rep. John Lewis, and WELCOME TO THE UNIVERSE by Neil deGrasse Tyson.

In 2023, Leah launched Book Publicity School to bring professional PR support directly to authors, as so often today, book publishers require their authors to lead their own publicity efforts. With workshops and coaching programs, Book Publicity School provides authors with tools, strategies, and know-how to effectively advocate for their own work.

With an ever increasing abundance of book product in the market, every author and every publisher is desperately trying to figure out how to reach readers. Our creativity and ability to innovate are constantly being challenged. We need more conversations like this one to help spur us advance our thinking. Authors and publishers alike want to know what works, what doesn’t. And what is on the horizon. Since everything is changing all the time, the only way to keep up is to talk to as many people as possible about what they are doing and what they are observing. I hope this conversation will therefore be useful to writers, publishers, and readers as well.

Please ping me if you have any questions or ideas spurred by this discussion.

Press Shop PR website

Book Publicity School website

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Publishing Talks Interview with Jane Friedman of Hot Sheet

Publishing Talks began first as a series of conversations with book industry professionals and others involved in media and technology, mostly talking about the future of publishing, books, and culture. It was great fun talking with people in the book industry about the evolution of publishing in the context of technology, culture, and economics. Over the years, I talked with a variety of editors, publishers and others, innovators and leaders in independent publishing and bookselling in the past, and into the present.

These conversations have been inspirational to me. I have had the pleasure of speaking with people who have influenced and changed contemporary literature and culture. I’ve also had the opportunity to speak with a number of friends and colleagues in the book business, always trying to explore and understand the complex web of books, authors and readers that is at the heart of our evolving culture.

Every year, ever more new books are published, and the “rules of the game” evolve faster than most of us can keep up. Given the pace of change in the book industry, I could not think of anyone better to learn about the latest trends and developments than Jane Friedman, whose insights and breadth of knowledge are unmatched among industry observers. I first spoke with her in 2015 and then again in 2022, and I always learn a great deal from her in every conversation we have.

Jane publishes a bi-weekly industry newsletter,  a must-read for anyone involved with publishing, called The Hot Sheet. Her most recent book is The Business of Being a Writer (University of Chicago Press). Collaborating with The Authors Guild, she wrote The Authors Guild Guide to Self-Publishing. In 2023, Jane was awarded Publishing Commentator of the Year by Digital Book World.

You might also have heard of Jane because of her experience with AI book fraud, which she wrote about in August 2023. She has put together a roundup of the extensive coverage and interviews about what happened, which you can explore here.

And she publishers yet another newsletter for writers and creators called Electric Speed, which is also worthwhile subscribing to.

Her website offers a wide range of services and information for writers: “I report on the book publishing industry and help authors understand the business. I’ve been working in book publishing since the 1990s, but my views are not from the 1990s. Amidst rapid change in the industry, writers need honest and unbiased guidance to make the best decisions for their careers. I hope to offer you a signal amidst the noise.”

Jane Friedman is a very busy woman, I am truly grateful that she was able to take some time to talk to me about the latest goings on in publishing.

Writerscast began in 2008! Thanks to all who have participated and all of you who have listened to this series over the past 15 years. It’s been fun.

 

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Publishing Talks: An Interview with Shouvik Paul of CopyLeaks

Publishing Talks began as a series of conversations with book industry professionals and others involved in media and technology, mostly talking about the future of publishing, books, and culture. I’ve spent time talking with people in the book industry about how publishing is evolving in the context of technology, culture, and economics.

Later this series grew to include conversations that go beyond the future of publishing. In an effort to document the literary world, I’ve talked with a variety of editors, publishers and others who have been innovators and leaders in independent publishing in the past and into the present.

These conversations have been inspirational to me on many levels. I have gotten to speak with visionaries and entrepreneurs, as well as editors and publishers who have influenced and changed contemporary literature and culture. I’ve also had the opportunity to speak with a number of friends and colleagues I have met over the many years I have been in the book business.

I met Shouvik Paul a number of years ago when he was working for SharedBook, a company for whom I did some consulting work. He is a really smart guy and has been involved in a variety of technology related start ups during his career. Shouvik is currently the Chief Operating Officer of Copyleaks Inc., an award-winning AI-based text analysis company whose primary work is to identify potential plagiarism and paraphrasing across nearly every language, detect AI-generated content, and provide generative AI governance and compliance solutions. For obvious reasons, this kind of technology will be of interest to all kinds of publishers and content owners.

CopyLeaks has been working in AI for years, and now that AI in many different applications will become crucial for the book industry to understand and apply, I thought this would be a great opportunity for me and for Publishing Talks listeners  to learn more about where this is all headed from someone who knows alot more than most of the rest of us.

I think this conversation will spur your thinking in a variety of ways. It certainly has inspired me to learn more about AI and how it can be used, what the risks of using it are, and how we need to think about AI both within the book business and in our overall culture. Don’t be surprised if this changes your outlook on the way AI will affect our business and hopefully it will inspire you as to learn more about it as well. The book industry cannot afford not to recognize how this technology will change our lives in so many ways.

Shouvik lives in Manhattan with his two daughters; he wanted me to note here that they refer to him as “That guy who has to stop and pet every dog that passes by” — which is a pretty great recommendation, in my view.

CopyLeaks.com

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Publishing Talks: Interview with Josh Schwartz of Pubvendo

Publishing Talks began as a series of conversations with book industry professionals and others involved in media and technology, mostly talking about the future of publishing, books, and culture. I’ve spent time talking with people in the book industry about how publishing is evolving in the context of technology, culture, and economics.

Later this series broadened to include conversations that go beyond the future of publishing. In an effort to document the literary world, I’ve talked with a variety of editors, publishers and others who have been innovators and leaders in independent publishing in the past and into the present.

These conversations have been inspirational to me on many levels. I have gotten to speak with visionaries and entrepreneurs, as well as editors and publishers who have influenced and changed contemporary literature and culture. I’ve also had the opportunity to speak with a number of friends and colleagues I have met over the many years I have been in the book business.

Josh Schwartz is someone I met at a Book Expo several years ago (remember trade shows? Book Expo, previously known as the American Booksellers Association was an important social gathering for the book industry for more than 50 years, fostering a sense of community that is now lost). As often was the case at old-fashioned industry gatherings, it was purely a chance connection, as we sat together to eat lunch at the Javits Center one busy afternoon. That meeting is emblematic of how a good trade show can work – a chance meeting with someone that turns into a long term business connection and friendship.

Josh was then just launching his company, Pubvendo to specialize in digital marketing for books, working with authors and publishers of every size and kind. Now that it’s been some years he and his team have been at it, the work puts him in the middle of a very interesting part of the book business. Most of us agree that while publishing is not without challenges, marketing is the hardest thing we do. Every new book that is published is an entirely new product (unless it is part of a series or written by an author with an established brand). Every new book must be thought about and in some way “represented” or “presented” to potential readers, booksellers, librarians, media outlets, all of whom are busy, often overwhelmed with information, and hard pressed to notice any one book over any other. How do we find readers and help them discover our books when they have so many other books and media forms to choose from? That is the challenge of book publishing in the digital era. Data driven online marketing as practiced by Pubvendo and only a few other businesses is one way for publishers and authors to make those crucial connections. And while it might be “inside baseball” for some, this is a subject that most of us in the book business have to think about all the time.

Josh is both the Founder and Chief Executive Officer of Pubvendo, which makes him responsible for digital campaign methodology, strategy, and execution. He started in the book business in 2010, working for digital production companies, Aptara and Jouve. He holds a bachelor’s degree in American Literature from George Mason University and a master’s degree from Georgetown University.

Aside from his literary interests, which inform his day-to-day work with publishers and authors, he’s willing and able to engage with a variety of subjects and try to find ways to connect books of all kinds with the right readers – especially the ones who want to buy those books. It is no easy thing to navigate the continuously changeable online universe, but Josh seems better equipped than most to figure it out and at the same time, have some fun and enjoy the ride.

In this conversation, we covered a wide range of topics relating to marketing and publishing – primarily focusing on digital matters but really this is about marketing books in an extremely complex and constantly changing environment. We even talked about AI, the latest and greatest in a series of “new developments” that have faced book publishing over the last twenty years or more.

One thing is certain – there are no final answers, but there are always alot of really important questions.

Pubvendo website.

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