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		<title>Martin Melaver &#8211; Living Above the Store</title>
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		<description><![CDATA[9781603580854 &#8211; Hardcover Chelsea Green Press &#8211; $27.95 This is one of the most important and challenging books I have read in a long time.  In this book Martin Melaver tells stories about his life, his business, his family, and his community, as a  framework for understanding how business can (and must) change, in order [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-96" title="melaver-cover" src="http://www.writerscast.com/wp-content/uploads/2009/07/melaver-cover.jpg" alt="melaver-cover" />9781603580854 &#8211; Hardcover</p>
<p>Chelsea Green Press &#8211; $27.95</p>
<p>This is one of the most important and challenging books I have read in a long time.  In this book Martin Melaver tells stories about his life, his business, his family, and his community, as a  framework for understanding how business can (and must) change, in order to become truly sustainable, to become additive rather than extractive, and to rethink the way business is done.  As the publisher says: &#8220;<em>Living Above the Store</em> is for readers who care about issues of community and sustainability as well as for those who want to learn more about how a socially responsible business can first redefine, and then find, success.&#8221;  In this interview, Martin and I talk in depth about the key ideas in the book, and talk in detail about some of the practical issues the book raises for so many who want to make a difference.  Martin demonstrates his clarity of thought and deep commitment to truly making change in business and community.  Highly recommended!</p>
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<p>Martin Melaver has been CEO of Melaver, Inc., since 1992. Never content with the well-trod path, he has a PhD in literature from Harvard University and an MBA from Northwestern University&#8217;s Kellogg School of Management. He is actively involved with numerous community organizations in and around Savannah, Georgia. Melaver splits his time between Savannah and Tel Aviv, Israel. &#8230;</p>
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		<itunes:subtitle>9781603580854 - Hardcover

Chelsea Green Press - $27.95

This is one of the most important and challenging books I have read in a long time.  In this ...</itunes:subtitle>
		<itunes:summary>9781603580854 - Hardcover

Chelsea Green Press - $27.95

This is one of the most important and challenging books I have read in a long time.  In this book Martin Melaver tells stories about his life, his business, his family, and his community, as a  framework for understanding how business can (and must) change, in order to become truly sustainable, to become additive rather than extractive, and to rethink the way business is done.  As the publisher says: "Living Above the Store is for readers who care about issues of community and sustainability as well as for those who want to learn more about how a socially responsible business can first redefine, and then find, success."  In this interview, Martin and I talk in depth about the key ideas in the book, and talk in detail about some of the practical issues the book raises for so many who want to make a difference.  Martin demonstrates his clarity of thought and deep commitment to truly making change in business and community.  Highly recommended!

Martin Melaver has been CEO of Melaver, Inc., since 1992. Never content with the well-trod path, he has a PhD in literature from Harvard University and an MBA from Northwestern University's Kellogg School of Management. He is actively involved with numerous community organizations in and around Savannah, Georgia. Melaver splits his time between Savannah and Tel Aviv, Israel. ...</itunes:summary>
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