I hope these Publishing Talks conversations will help us better understand the outlines of what is happening in publishing, books and reading culture, and how we can ourselves both understand and influence the future of books and reading.

Miral Sattar is a young serial entrepreneur with roots in the publishing business.  She is the Founder of Divanee.com and Weddings.Divanee.com and has worked in the media industry for 10 years.   Ms. Sattar is a contributor for Time, teaches entrepreneurial journalism sessions at CUNY, and has contributed to Metro and Jane Magazine. She graduated from Columbia University’s School of Engineering and Applied Science, and recently earned an M.S. in Digital + Print Media.

In many ways Miral represents the future of the book business.  She’s had innovative and smart ideas for new products and new uses of digital technology to create new ways for readers and writers to interact.  Failing to gain any traction for her ideas within traditional publishing institutions, she set out on her own to build what she believes writers and readers want and need, a new and different publishing/reading platform called BiblioCrunch.   There’s alot to be interested in here if you are looking for ways that online publishing can be made simple.

From the BiblioCrunch.com website:

What is BiblioCrunch.com?
BiblioCrunch.com is a platform that empowers writers and publishers to create and market their own manuscripts, completed works, digital books and bookazines. Through our platform anyone – bloggers, authors, aspiring writers, students, writers, journalists, publishers – can share their stories.

•    You can create all your great books online through our easy interface in any format any eReader!
•    Once you’ve written all the chapters for your book you can either post it for FREE or start SELLING.
•    You can start SHARING your book via social media so others can download your book.
•    VOTE your book to the top by sharing it with all your friends.
•    Need to hire an EDITOR or DESIGNER? Why not connect with someone in the MEMBERS community to help edit your book and design an awesome cover.

Why use BiblioCrunch.com?
•    BiblioCrunch is the place for you to write, read, and distribute your favorite books in just a few steps.
•    Create virtual bookshelves, discover new books, connect with friends and learn more about your favorite books – all for free.
•    On BiblioCrunch.com you can connect with writers, publishers, readers, editors, copyeditors, and designers to create the best books.
•    We’re also cheaper than other services that take 30% of each book sold.
•
How can I share my books?
•    Each book has it’s own public download page that you can share on Twitter and Facebook.

Building tools that make it easy for people to publish their work and for readers to read it is really a publishing function.  As with many other sites, the idea here is that readers can decide for themselves what they want to read.  It will be interesting to see if, as some traditionally minded digerati have suggested, that the editorial or curatorial role will be needed, perhaps more than ever, but if so, my guess is that it will develop in different ways, based on the different understanding of the editorial function that today’s writers and readers have developed.

I wanted to talk to Miral about BiblioCrunch because I am always interested in new ideas and constructs, and also because I think the story she tells about the genesis and plans for this site will be instructive and valuable to others in the book universe.  And hopefully, her ideas might generate some additional thinking about how platforms, innovation and audiences for reading will develop in the near future. Creating a new publishing platform is no small feat, but the real challenge will be to attract readers and writers in significant numbers.  I’m hoping this site will succeed through innovation and creativity, as a healthy publishing ecosystem requires a wide variety of niches, large and small.

I believe that these Publishing Talks conversations can help us understand the outlines of what is happening in the publishing industry, and how we might ourselves interact with and influence the future of publishing as it unfolds.

These interviews give people in and around the book business a chance to talk openly and broadly about ideas and concerns that are often only talked about “around the water cooler,” at industry conventions and events, and in emails between friends.  These conversations give people inside and outside the book industry a chance to hear first hand some of the most interesting and challenging thoughts, ideas and concepts being discussed by active participants in the book business.

I’ve known Peter Costanzo for a number of years (and have worked with him on a few projects) – I have always been impressed with his intelligence and his insightful understanding of online media and digital publishing.  Peter is now the Director of Digital Content for F+W Media where he is in charge of a diverse and creative set of digital initiatives.  Since he is now directing content and production for a publisher that has made a deep commitment to digital publishing, I wanted to talk to him in depth about ebooks, apps and online marketing, from his perspective as a producer as well as a consumer and keen observer of the digital publishing scene.

Peter has been involved in online bookselling for longer than most people in our industry.  He began selling autographed books online in 1996.  By 1998 he became the Online Retail Marketing Manager for HarperCollins.  He then worked at Random House as Online Marketing Manager for the Audiobooks division, and in 2001 became Director of Online Merchandising for Steve Brill’s Contentville, one of the first online retailers to sell e-books. After that he became the Director of Online Marketing for Perseus Books for several years, before moving to F + W Media.   He also teaches the “Introduction to Interactive Media” course at NYU.  You can follow Peter on Twitter @PeterCostanzo and read his personal blog BookCurrents.

Peter has a lot of important things to say in this discussion that anyone interested in digital publishing will find useful and compelling.

I believe that these Publishing Talks conversations can help us understand the outlines of what is happening in the publishing industry, and how we might ourselves interact with and influence the future of publishing as it unfolds.

These interviews give people in and around the book business a chance to talk openly about ideas and concerns that are often only talked about “around the water cooler,” at industry conventions and events, and in emails between friends and they give people inside and outside the book industry a chance to hear first hand some of the most interesting and challenging thoughts, ideas and concepts being discussed by people in the book business.

I was recently introduced to the apps and books created by the new UK based children’s publisher Nosy Crow.  I bought their first app, the Three Little Pigs and immediately understood that this company had a vision and an approach that made sense to me.  Here is the message from their website that caught my attention right way:

“We make innovative, multimedia, highly interactive apps for tablets, smart phones and other touchscreen devices. These apps are not existing books squashed onto phones, but instead are specially created to take advantage of the devices to tell stories and provide information to children in new and engaging ways.”  Books too by the way.

When I finally got a chance to talk to company founder Kate Wilson, I found out right away why the company is so smart, and off to such a great start.  I believe that Kate deeply understands how technology and publishing can and will intersect for the creation of great experiences for children readers.  She has a vision, one that makes sense, and she has combined creativity with a keen sense of what parents and children want both from new technologies and from traditional books.  And her experience in publishing has taught her important lessons which she is now applying in this new publishing space (after attending Oxford University, she worked for a number of UK children’s publishers, including Macmillan Children’s and Scholastic UK, both of which she ran.  If you are interested in how children’s publishing is going to evolve, I suggest paying close attention to Nosy Crow, and of course listening to this conversation with Kate Wilson.

I’ve also started a new website I hope you will visit – it’s called New Book Media (newbookmedia.com) featuring a long list of digital book events around the world, and a steady stream of news and information about the wildly expanding world of digital publishing.  Livewriters.com now has more than 2500 book and author related videos, and is still the only website focused exclusively on video about books, along with an entertaining and original literary blog called LiveWires.

If you’ve read a great book lately I want to know about it.  Direct message your recommendations to @writerscast.

I hope these Publishing Talks conversations can help us understand the outlines of what is happening in the publishing industry, and how we might ourselves interact with and influence the future of publishing as it unfolds.

These interviews give people in and around the book business a chance to talk openly about ideas and concerns that are often only talked about “around the water cooler,” at industry conventions and events, and in emails between friends and they give people inside and outside the book industry a chance to hear first hand some of the most interesting and challenging thoughts, ideas and concepts being discussed by people in the book business.

Cevin Bryerman is Publisher and Vice President of Publishers Weekly, the well-known international trade magazine for book publishing. Recently Cevin spoke at Montreal’s Atwater Library and Computer Centre about the changes revolutionizing the publishing world.  His message there was reported to be “fatalistic, prescriptive, dismaying, and upbeat,” which probably reflects the way a large number of publishing people feel these days.

“The digital age is definitely here,” he told an auditorium packed with book industry professionals, “and you have to embrace it.”  Indeed, the revolution has not left PW untouched, and the challenge that magazine has faced in transforming itself from a traditional subscription based print trade magazine into something very different is a continuing process.

I’m hopeful that our wide ranging and hopefully provocative conversation will spur further discussions and perhaps even raise some controversy about the current condition and future prospects for all the elements of the publishing ecosystem. Publishers Weekly online here.  Very interesting (though brief) history of PW in Wikipedia here.

These interviews give people in and around the book business a chance to talk openly about ideas and concerns that are often only talked about “around the water cooler,” at industry conventions and events, and in emails between friends and they give people inside and outside the book industry a chance to hear first hand some of the most interesting and challenging thoughts, ideas and concepts being discussed by people in the book business.

Since so many of the people I’ve talked to in the Publishing Talks interviews have been in the areas of publishing and technology, I have wanted to broaden the conversation to include other perspectives.  And following the conversation with Hugh McGuire about the future of libraries (a hot topic it seems, as a recent post by Seth Godin seems to indicate), it made sense to talk to a librarian who is working on the issues of access and technology from the user side of the publishing equation.   I live near Westport, Connecticut, which has a fabulous library, with a myriad of public events, an incredibly active and engaged community, and a deep commitment to using technology to increase access to knowledge and information, as well as a wonderful and engaged staff.

Maxine Bleiweis is the Director of the Westport Public Library.   She is a terrifically innovative manager, known for her ability to predict trends and determine ways to meet the latest “customer” needs as they emerge.  Before she became director in Westport in 1998, she was director in Suffield, CT for six years and Newington, CT for 18 years.

I also noticed that she was recently named Outstanding Librarian for 2011 by the CT Library Association, so she is recognized by her peers as well as her own community.

Maxine has a great deal to say about publishing and technology, and her thoughts and ideas are well worth paying attention to.  And even though the Westport Public Library does represent the beliefs and commitment of a very affluent, educated and progressive town, what this library does to enrich the intellectual and artistic life of its community is not enabled simply by having more resources than others.  The principle at work here will work elsewhere – the idea of paying attention to what the community needs and doing everything possible to meet those needs is universally applicable.  You can see what they are doing here.

Maxine and I had a wide ranging conversation about books, community, the future of publishing in the digital age, how libraries will handle ebooks and digital access, and how some of the controversies that have arisen in these important areas may be resolved.

I hope these Publishing Talks conversations can help us understand the outlines of what is happening in the publishing industry, and how we might ourselves interact with and influence the future of publishing as it unfolds.

These interviews give people in and around the book business a chance to talk openly about ideas and concerns that are often only talked about “around the water cooler,” at industry conventions and events, and in emails between friends and they give people inside and outside the book industry a chance to hear first hand some of the most interesting and challenging thoughts, ideas and concepts being discussed by people in the book business.

Hugh McGuire is a serial digital entrepreneur.  There’s a great story about him and an online interview at NextMontreal, in which the focus of the conversation is a company he started a few years ago called Book Oven, aiming to build an online book publishing platform.  That particular venture did not meet expectations, but it’s a great story for anyone interested in digital publishing and start-up businesses in publishing (and resulted in a very cool tool called PressBooks, that “lets you and your team easily author and output books in multiple formats including: epub, Kindle, print-on-demand-ready PDF, HTML, and inDesign-ready XML.”)

Hugh is also the founder of the outstanding free audio book LibriVox, which currently features perhaps the largest catalog of audio books drawn from the public domain. It’s a great service and operates on open source principles.  In addition to LibriVox, Hugh has also started and now runs a for-profit audio book business called Iambik, which shares many principles with LibriVox except in its profit goals, which of course drives a different business model.

What prompted me to contact Hugh now is the recent and terrific guest piece he wrote called What are Libraries For? for the outstanding blog In the Library with the Leadpipe (subtitled: The murder victim? Your library assumptions. Suspects? It could have been any of us.)  This piece has so much great stuff in it (and is so well written and clear), that it’s a must-read for anyone interested in the future of publishing, books and readers (and In the Library is a great discovery too).

You may not agree with all of Hugh’s assumptions, nor his conclusions (I mostly do), but what he says will make you think hard about the digital future and what it will mean to libraries and every other institution in the book to reader supply chain.  I’d be happy to hear from Writerscast listeners what you think of Hugh’s article after you read it.  Comments are open.

Here’s the first graph of Hugh’s essay:  “Ebooks will become the dominant form of casual reading for adults at some point in the future1. When this happens, community and public libraries will face a major existential crisis, because a fundamental (perhaps the fundamental) function of community libraries—lending print books—will no longer be a fundamental demand from the community. Libraries that do not adjust will find their services increasingly irrelevant to the populations they serve.”

I hope these Publishing Talks conversations can help us understand the outlines of what is happening in the publishing industry, and how we might ourselves interact with and influence the future of publishing as it unfolds.

These interviews give people in and around the book business a chance to talk openly about ideas and concerns that are often only talked about “around the water cooler,” at industry conventions and events, and in emails between friends and they give people inside and outside the book industry a chance to hear first hand some of the most interesting and challenging thoughts, ideas and concepts being discussed by people in the book business.

Dzanc Books is an amazing collaboration of a number of relatively young writers, editors and literary activists.  Founded only a few years ago (2006), it has now brought under its very broad umbrella, a large number of really interesting literary groups and activities, taking advantage of its nonprofit status to raise money for its work.  Here’s a brief description of all the projects they are involved with now (taken from the Dzanc website):

•    Publishes innovative and award-winning literary fiction, including short story collections and novels.
•    Supports several editorially-independent imprints and literary journals, including Black Lawrence Press, OV Books, Keyhole Press, Starcherone, Monkeybicycle, and Absinthe: New European Writing
•    Publishes The Collagist, a monthly online literary journal launched in August 2009
•    Recognizes the best stories, poems, and non-fiction published online each year through the Best of the Web anthology series, now in its third year
•    Provides low-cost writing instruction to beginning and emerging writers by connecting them with accomplished writers through the innovative Dzanc Creative Writing Sessions
•    Funds the Dzanc Writers-in-Residence Program, which places published authors in public schools to teach creative writing to elementary and secondary students
•    Conducts the yearly Dzanc Prize, which recognizes a single writer for both literary excellence and community service, as well as an annual short story collection competition
•    Offers the Disquiet International Literary Program, a writing conference held in Lisbon, Portugal
•    Creates internship opportunities for students looking to gain valuable experience in independent publishing

Dzanc has been on my radar for a while, and I subscribed to their really interesting e-book club, which is not only a cool idea for an independent press to undertake, but is also a great way for readers to easily find some new writers to read and enjoy.  This particular project represents some great new thinking about ways that digital technology can create new opportunities for publishers to interact with readers.  But Dzanc’s nonprofit model, and ability to foster new projects across a broad range of literary activities, and to almost amoeba-like, absorb new energy and ideas into its structure is a powerful organizational model that may offer hopeful lessons for literary writing across the country.  Another corollary may be McSweeney’s, which has a similar umbrella approach to innovative and energetic literary projects.

I talked to Matt Bell, who is not only Editor for Dzanc Books, The Collagist and of Dzanc’s Best of the Web anthology series, but is himself a very interesting writer, author of How They Were Found, and three chapbooks and a number of magazines and anthologies. His book reviews and critical essays have appeared in The Los Angeles Times, American Book Review, and The Quarterly Conversation.  We discussed the plethora of Dzanc activities, their overall business model, and in particular their digital publishing program, all of which I think is valuable for anyone thinking about how publishing and writing are evolving into a new and vibrant future.

I hope these Publishing Talks conversations can help us understand the outlines of what is happening in the publishing industry, and how we might ourselves interact with and influence the future of publishing as it unfolds.

These interviews give people in and around the book business a chance to talk openly about ideas and concerns that are often only talked about “around the water cooler,” at industry conventions and events, and in emails between friends and they give people inside and outside the book industry a chance to hear first hand some of the most interesting and challenging thoughts, ideas and concepts being discussed by people in the book business.

Michael Jacobs is the Chief Executive Officer at Abrams Books.  He started out in publishing as a page in the main branch of the Oakland (CA) Public Library and was the first sales rep hired by Bookpeople, the innovative and much missed employee-owned Berkeley wholesaler of independent press books (which is when I first met him – late 1970s).

From there Michael moved to Penguin USA, starting as a sales representative based in the Pacific Northwest and quickly rising to become President of the Viking Penguin division and a member of the board of directors. He then served as Executive Vice President of Simon and Schuster’s Trade division, Publisher of the Free Press, and Senior Vice President in Scholastic’s trade book group.

At Scholastic, Michael was responsible for the publishing, marketing, sales and distribution of the most successful books in publishing history—the first five Harry Potter books, which sold over 80 million copies in the US.  He joined Abrams in 2004, and has directed the company successfully through virtually a complete business makeover.  During his time at Abrams, the company has launched the best-selling Wimpy Kid series – which has sold 42 million copies in North America and has been published in over 36 countries, as well as a number of other highly successful books and series.

Founded by Harry N. Abrams in 1949, Abrams was the first company in the United States to specialize in the creation and distribution of art and illustrated books. It is now a subsidiary of La Martinière Groupe.   Abrams is best  known as a publisher of high quality illustrated books, especially art, photography, cooking , gardening, crafts, sports and children’s books.  In recent years, under Michael’s direction Abrams has successfully broadened its reach, especially in pop culture and comic arts.  I wanted to talk to Michael about his work at Abrams – not the least because illustrated books have faced so many different kinds of challenges in the past few years and he and his team at Abrams have been so successful throughout.  But I also think his experience across a variety of trade publishing genres and company sizes (independent press, adult, childrens and illustrated books, large companies as well as smaller ones) gives him a unique perspective on the past, present, and future of publishing, in both print and digital formats that is valuable for others in the book industry to hear.

Michael’s success at Abrams may provide ideas and inspiration to many in publishing who are looking for ways to help remake their companies as the retail landscape continues to evolve and change.  He is always cogent and incisive in his thoughts, and is someone whom I have always enjoyed talking with about books and ideas.

I hope these Publishing Talks conversations can help us understand the outlines of what is happening in the publishing industry, and how we might ourselves interact with and influence the future of publishing as it unfolds.

These interviews give people in and around the book business a chance to talk openly about ideas and concerns that are often only talked about “around the water cooler,” at industry conventions and events, and in emails between friends and they give people inside and outside the book industry a chance to hear first hand some of the most interesting and challenging thoughts, ideas and concepts being discussed by people in the book business.

Mike Shatzkin, is the founder and operator of a well known book industry consulting business called The Idea Logical Company.  He’s also a blogger extraordinaire who writes incisively about issues in the book industry at The Shatzkin Files and who is never afraid to make public predictions about the future of books and the book business he knows so well, having essentially grown up in the business from an early age.  He is an organizer of conferences, and a frequent speaker at publishing industry gatherings large and small.

The description of Idea Logical on its website sums up Mike’s role pretty succinctly: “The Idea Logical Company consults to book publishers and their trading partners about the changes engendered by digital transformation to every component of the value chain.”  Mike has spent thirty years addressing all sorts of issues and problems for publishing and retailing clients of all sizes.  In recent years, his work has focused on the changes created for the publishing industry by a variety of new and emerging digital technologies.  He was an early advocate of digital publishing, and also established the concept of “verticality” or subject specific publishing as a way to organize publishing around digital technologies.

Beyond his interest and expertise in publishing, Mike is also a writer and an active entrepreneur.  In this interview, we did not discuss any of his baseball related writing, editing, publishing and website development – if we had, it’s likely we would have used up all our time talking about our mutually shared passion, a subject in which Mike has also had an entire career simultaneously with his consulting work and constant thinking and analysis about books, publishers, readers and the business that serves them.

In my opinion, Mike talks just as clearly and intelligently, if not more so, than he writes, which given his writing talents, is saying alot.  We certainly had a lot of fun in this conversation, which I think will be useful and interesting to anyone interested in the future of books and reading.  As Mike says in his latest blog post: “Sometimes, and it would seem quite often these days, the future comes faster than you expected it.”

I believe these Publishing Talks conversations can help us understand the outlines of what is happening in the publishing industry, and how we might ourselves interact with and influence the future of publishing as it unfolds.

These interviews give people in and around the book business a chance to talk openly about ideas and concerns that are often only talked about “around the water cooler,” at industry conventions and events, and in emails between friends and they give people inside and outside the book industry a chance to hear first hand some of the most interesting and challenging thoughts, ideas and concepts being discussed by people in the book business.

Don Leeper is the founder of Bookmobile, based outside of Minneapolis, providing outsourced production services to independent and academic publishers all over the world.  The company was founded as Stanton Publication Services in 1982, and has grown significantly over the years, now offering not only pre-press services for print books, as well as growing digital printing business, an expanding range of digital book production services, including ebooks and apps, and even an off-shoot business for book distribution.  OR Books has hired Bookmobile to provide all of its production services, as some other publishers have also done.

What attracted my attention most recently to this company is their announcement of Ampersand, an iPad app created to preserve the layout and pagination of poetry (and of course any other book for which specific line and page layouts are critical).  It’s been one of the raps on ebooks that poetry essentially does not work in the Kindle (mobi) and other popular reading devices or platforms that use ePub as the format for their content.  Ampersand enables publishers (and poets who want to publish their own work) to preserve complex page compositions easily and as an app provides both a reading environment and a sales structure on the iPad (and presumably the iPhone and iPod as well).

Clearly Leeper and his crew are creative and working hard to provide a wide range of needed services for independent and academic publishers, for whom the fast changing digital environment presents significant challenges.  He’s also a great example of someone who has been agile in moving from traditional publishing workflows into new digital realms while retaining a strong commitment to the important values of design and interface that will always be necessary for writers, publishers and readers, whatever the devices or delivery systems they use for reading.

Ampersand shows alot of promise for many independent publishers of poetry and other types of work where the actual page concept still matters, especially because cost of production matters most for small circulation content (there are certainly other PDF based e-book publishing methods available, but most are more costly and not highly automated).  A few poetry publishers are on board with Bookmobile to pilot the Ampersand project, and we’ll be interested to see some finished work in coming months.

In this interview, Don and I had a wide ranging and lively conversation about digital publishing, poetry, and the future of print and ebooks.

I believe these Publishing Talks conversations can help us understand the outlines of what is happening in the publishing industry, and how we might ourselves interact with and influence the future of publishing as it unfolds.

These interviews give people in and around the book business a chance to talk openly about ideas and concerns that are often only talked about “around the water cooler,” at industry conventions and events, and in emails between friends and they give people inside and outside the book industry a chance to hear first hand some of the most interesting and challenging thoughts, ideas and concepts being discussed by people in the book business.

I’ve known Rick Richter for a number of years.  He is smart, energetic and incredibly creative.  I am told he plays a mean guitar too.  He’s unusual in publishing for having been a leader in both sales and editorial, and for being at heart, an innovator and entrepreneur.  I have talked to him a number of times over the past couple of years about his thinking and ideas, and have been interested in his new venture, Ruckus Media since it was still a brainstorm generated idea.  Unlike many brainstormed ideas, this one has become real, and very quickly too.

Ruckus represents at least one budding trend in publishing for kids – which is to be born digital and to stay that way.  Print, ink and paper will be someone else’s job.  At a recent Digital Book World presentation, Rick’s signature statement about his new work was this: “books you can play with and games you can read.”

Rick is currently President, CEO, and Chair, Ruckus Media Group.  Previous to founding Ruckus, he was President and Publisher of the Simon & Schuster Children’s Division (1996 – 2008).  In 1990, Rick co-founded Candlewick Press, the prestigious children’s publisher based in Boston.

“The goal of Ruckus is to combine the most creative minds in children’s media with tremendously exciting new mobile devices. We’ll be satisfied when a mom or dad can hand their phone or tablet to their child without one ounce of guilt, knowing that the experience the child is about to have will entertain them, challenge them, perhaps make them giggle, and be utterly satisfying.” Beginning in May, Rick will be an adjunct professor at the NYU Master of Science Program in Publishing.

Rick and I had a great talk, not just about what he is doing at Ruckus to make change and create a new way of publishing for kids, but also about the future of digital publishing and much more.  Ruckus, along with a number of other new digital publishers are in the process of establishing new ways for children to experience books and reading in some very exciting ways.  And it looks like they are having alot of fun doing it.

I hope these Publishing Talks conversations will help us understand the outlines of what is happening, and how we might ourselves interact with and influence the future of publishing as it unfolds.

These interviews give people in and around the book business a chance to talk openly about ideas and concerns that are often only talked about “around the water cooler,” at industry conventions and events, and in emails between friends and they give people inside and outside the book industry a chance to hear first hand some of the most interesting and challenging thoughts, ideas and concepts being discussed by people in the book business.

Liza Daly and her partner Keith Fahlgren work together as ThreePress Consulting, providing “expert consulting services and software engineering in digital publishing.”  Liza’s name comes up constantly in discussions about ebooks and the emerging technology of publishing.  Recently I’ve become interested in how HTML5 operates, as this new standard appears to have a great deal of potential use for handling online display and consumption of digital publishing in a web browser environment and elsewhere.  Liza created Bookworm as a free platform for reading ePub format ebooks online and now with Keith, she has developed Ibis Reader, which enables reading ebooks on computers and devices without having to download ebook files or even understand how ebook files and devices work (and Ibis is written in HTML5).

In addition Liza and Keith are active in the open source technology community and are strong advocates for experimentation, agile development, and innovation in publishing. In April of 2010, Liza was elected to the IDPF Board of Directors. Both Keith and Liza are members of various IDPF EPUB Working Groups, including the EPUB 3.0 Working Group. Liza was a member of the advisory board for the Web 2.0 Expo NYC conference in 2008 and 2009, and was also on the board for O’Reilly’s digital publishing conference, Tools of Change 2009-2011.

I wanted to talk to Liza to better understand the emerging landscape of ebooks and e-reading as she sees it from her perspective.  She is so deeply involved in new technologies and also has a terrific understanding of use and useability, which of course are critical for the future of digital publishing.  I’ve used Ibis Reader now and it works really well.  What comes next will be very interesting to see and hopefully this talk with Liza will be useful to listeners who are interested, as I am, in how new technologies will create opportunities for publishers, writers and readers in the near future.  It’s critical that we understand how we interact with new software, how its use affects our comprehension of information and ideas, and how we can in turn influence the emerging future we are about to inhabit.  Since Liza is one of the proverbial “smartest people in the room” I can’t think of anyone better from which to learn.

I hope these Publishing Talks conversations will help us understand the outlines of what is happening, and how we might ourselves interact with and influence the future of publishing as it unfolds.

These interviews give people in and around the book business a chance to talk openly about ideas and concerns that are often only talked about “around the water cooler,” at industry conventions and events, and in emails between friends and they give people inside and outside the book industry a chance to hear first hand some of the most interesting and challenging thoughts, ideas and concepts being discussed by people in the book business.

OR Books was founded in 2009 by two very experienced book publishing veterans, Colin Robinson and John Oakes, who realized that after many years, that the way books have been published and sold in the 20th century no longer applies in the 21st.  John’s description of their new venture (as told to O’Reilly Radar for their “TOC Evolvers” series) goes like this:

OR Books is driven by two concepts. Well, three. One: the current system of distribution and production, returns and discounts, in publishing doesn’t work for stores, authors, or publishers. Two: we will publish politically progressive and culturally adventurous work. Three: the classic rules of publishing still hold true: you need good editing, design, and marketing.

To address the first concept, we decided to scratch the Byzantine rules that surround the distribution and production of books: we sell straight to consumers, do intensive marketing, and then license the book to “traditional publishers.” We generally do not sell to wholesalers or booksellers, be they independent, Amazon, or Barnes & Noble. We are “platform agnostic,” offering consumers their books as ebooks or in physical, printed form. They choose.

I originally wanted to interview both John and Colin together, but the timing did not work out.  Colin was someplace exotic like London, so I talked to John in his tiny home office in Manhattan.  We had a great talk, as there is alot to talk about.  Alert to listeners, and while this is the longest Publishing Talks interview I have done, at about 45 minutes long, I think well worth the investment of time and you can always listen to it in more than one sitting.

OR Books was founded by John Oakes and Colin Robinson as a publishing company embracing e-books and other new technologies. They have already published some excellent (and timely) books, their first being Going Rouge (a great book to launch with), Eileen Myles’ riveting novel Inferno, and Doug Rushkoff’s new Program or be Programmed.  Their work is political, cultural, and literary, and so far has been terrifically interesting work.

John Oakes co-founded the publishing company Four Walls Eight Windows. When his company was purchased by the Avalon Publishing Group, he became publisher of Thunder’s Mouth Press, co-publisher of Nation Books, and vice president of Avalon. Among the authors he has published are Andrei Codrescu, Sue Coe, R. Crumb, Cory Doctorow, Andrea Dworkin, Abbie Hoffman, Gordon Lish, Harvey Pekar, Rudy Rucker, John Waters and Edmund White. Oakes serves on the board of PEN America. He has written for the Associated Press, the International Herald Tribune, and the Review of Contemporary Fiction.

Colin Robinson was until recently a senior editor at Scribner. Previously he was managing director of Verso Books and publisher of The New Press. Among the authors he has published are Tariq Ali, Noam Chomsky, Alexander Cockburn, Mike Davis, Norman Finkelstein, Eduardo Galeano, Eric Hobsbawm, Lewis Lapham, Mike Marqusee, Rigoberta Menchú, Matt Taibbi and Jann Wenner. He has written for a broad range of publications including The New York Times, The Sunday Times (London) and The Guardian (London) and has appeared on a wide range of broadcast media including NPR (“On the Media”), CNN, MSNBC, CBC and CSPN.

I hope these Publishing Talks conversations will help us understand the outlines of what is happening, and how we might ourselves interact with and influence the future of publishing as it unfolds.

These interviews give people in and around the book business a chance to talk openly about ideas and concerns that are often only talked about “around the water cooler,” at industry conventions and events, and in emails between friends and they give people inside and outside the book industry a chance to hear first hand some of the most interesting and challenging thoughts, ideas and concepts being discussed by people in the book business.

When I recently accidentally discovered the work of UK writer Andy Campbell, I was completely blown away.  First because the work is so good, imaginative, creative that makes full use of the digital environment to tell stories in a thoroughly new way.  But second, simply because I was so surprised that he had been doing this work for so long, and I had never learned of it before now.  It’s just proof that the creative world we inhabit is so vast and full of creative individuals, fragmented and as full of stars as the night sky.  And it is great fun to find new kinds of writers and writing, and learn so much from their own experiences.

Andy Campbell is a digital writer who has been working at the forefront of digital fiction since 1994. He is the author of Dreaming Methods, a website described by the UK’s Times Educational Supplement as “One of the most impressive purveyors of the new art of internet reading… a distinctive voice that couldn’t be replicated in print.” He is also co-director of One to One Productions Ltd, creating and facilitating multimedia projects for charities, arts organizations and others.

Andy is great fun to talk to, has some valuable insights and thoughts about the emergence and future of digital storytelling, and I hope this talk will gain him some new readers for his really exciting story telling.  I think his work represents a profound shift in the way our culture imagines and tells its stories.  (below a small screenshot from Nightingales Playground – “a young man attends a school reunion only to discover none of his old friends remember the same things he does”).  Do visit Dreaming Methods, it is well worth the time to explore (and support this digital innovator by subscribing).

I hope these Publishing Talks conversations will help us understand the outlines of what is happening, and how we might ourselves interact with and influence the future of publishing as it unfolds.

These interviews give people in and around the book business a chance to talk openly about ideas and concerns that are often only talked about “around the water cooler,” at industry conventions and events, and in emails between friends and they give people inside and outside the book industry a chance to hear first hand some of the most interesting and challenging thoughts, ideas and concepts being discussed by people in the book business.

Ron Martinez, is Managing Partner and Co-Founder of Invention Arts. His primary focus is on [aerbook], a web-based publishing and marketing platform that helps books and potential readers find one another on the social web (www.aerbook.com). Ron is a prolific inventor, with close to a hundred and fifty issued patents and patent applications currently in flight. He brings a combination of, technical, creative, intellectual property development and management, design, and strategic and operational business experience to his work at Invention Arts, and finds that his initial interest in computing as an expressive medium continues to define his agenda.

His introduction to the medium was in the mid-80′s, when he was an aspiring novelist in New York, writing YA adventure books, contributing to humor anthologies, writing comics for Heavy Metal and other publications–anything to put food on the table. A book packager asked him to adapt an Arthur C. Clarke novel, Rendezvous with Rama, to graphic adventure format, perhaps the first major author’s works to be so adapted. Taken with the expressive possibilities of the medium, Ron taught himself to program software and built an interactive fiction system, and went on to use that and enhancements to it, as well as entirely new systems, to write interactive fiction, original murder mysteries, political simulations, and other titles for publishers like Simon & Schuster, Spinnaker, Philips Interactive Media, Electronic Arts, and others. By the mid-90′s he was deeply interested in the design of story-rich, massively multiplayer online games. His game 10Six was one of the first of these, a social/tribal million player game published and operated by Sega. (Though built in the late 90′s, it continues to thrive as an indie game at ProjectVisitor.com. 10six introduced ownable, transactable virtual goods for the first time, a technology Ron was awarded a foundational patent for in 2001. Virtual goods models have since emerged as a dominant form of commerce for social networks and social games.

Prior to his current work at Invention Arts, Ron worked for a number of years as Vice President, Intellectual Property Innovation for Yahoo! There he designed and built the IP Innovation function which over a four year period delivered high volume targeted, patentable IP and productizable innovation. He also initiated Yahoo!’s content IP asset management and operations program, implementing a global, real-time rights infrastructure called Rights Engine.

His interests include invention techniques; the evolution of books and the current reimplementation of the publishing industry, intellectual property strategy; content rights; content IP and social distribution; electronic payments; virtual property; online payments; networked games; educational software; social media; social media advertising and marketing; social media monetization; mobile media; media metadata; media sharing and reuse; media remixing; and distributed media production.

It was from Ron’s announcement of Aerbook that I learned of his work.  I was very excited as soon as I began exploring this project, because it launched just as I have been thinking about the implications of publishing as a social endeavor in the digital universe.  Aerbook in fact is created around the notion of book as a multi-channel conversation between writers and readers, and I think it demonstrates concretely how powerfully publishing can be re-imagined.  Ron’s experience as a writer who has mastered the skills and tools of software development and storytelling in a digital environment also brings forward the changes in how writers can work in this new environment.  I hope you will find this discussion as interesting and thought provoking as it was for me talking to Ron Martinez.  I think we are just now seeing the true beginnings of a “modern” form of publishing that will in fact expand the reach of writers and change their relationships with readers for the good of all.

I hope these Publishing Talks conversations will help us understand the outlines of what is happening, and how we might ourselves interact with and influence the future of publishing as it unfolds.

These interviews give people in and around the book business a chance to talk openly about ideas and concerns that are often only talked about “around the water cooler,” at industry conventions and events, and in emails between friends and they give people inside and outside the book industry a chance to hear first hand some of the most interesting and challenging thoughts, ideas and concepts being discussed by people in the book business.

Peter Brantley is the Director of the Bookserver Project at the (totally cool) Internet Archive, a San Francisco-based not for profit library. He contributes regularly to several blogs on libraries and publishing, discussing transformations in media and information access. He serves on the board of the International Digital Publishing Forum, the standards setting body for digital books. Peter has significant experience with academic research libraries and digital library development programs, and was previously the Executive Director of the Digital Library Federation, a not for profit membership organization of research and national libraries.

As Peter pointed out to me recently, the word “rant” is a part of his name.  So we could expect him to have something interesting to say about almost any subject related to books and the digital landscape.  I think that comes across well in our talk.  He brings to bear his experience as a librarian but also has a broad perspective on many subjects simply because he pays attention to so many ideas and developments across a wide spectrum of subject areas and interest groups.  We had a lot of fun talking together, and hope listeners will enjoy our talk as well.

I am happy to say that this is the 100th post on Writerscast, a milestone of sorts, I suppose.

I hope these Publishing Talks conversations will help us understand the outlines of what is happening, and how we might ourselves interact with and influence the future of publishing as it unfolds.

These interviews give people in the book business a chance to talk openly about ideas and concerns that are often only talked about “around the water cooler,” at industry conventions and events, and in emails between friends and they give people inside and outside the book industry a chance to hear first hand some of the most interesting and challenging thoughts, ideas and concepts being discussed by people in the book business.

Adam Hodgkin is one of the three publishing and technology experienced founders of Exact Editions, which started as a digital publishing solution for magazines to run on the iPhone (and of course now on the iPad as well).    Exact Editions enables magazine publishers to sell “in-app” subscriptions, and notably, preserves the notion of the designed page, something that has been a concern for many publishers of illustrated books as well.  I’ve been reading the Exact Editions blog for some time and have been impressed with Adam’s understanding of the emerging digital publishing universe.  Something he wrote recently caught my attention immediately, as I have long been interested in the ways that authors, publishers and readers will learn to connect with one another in the online environment.  Here’s what Adam wrote about the Apple environment upon which EE is built:

“The Apple e-commerce system works extremely well in my view and with the freemium method that we are adopting at Exact Editions it works in a way in which the ratios between ‘sampling’ and ‘purchasing’ are extremely informative. And as we get more data and get on top of it and learn how to do SRO (SampleRevisionOptimisation – a bit like SEO and it will be an equally dark art) the business of presenting the right amount of content to optimise sales will be established. We currently recommend working at about 8-15% exposure, but its guesstimatory at this point. Amazon must know quite a lot about this from their system, but I am not sure if they have issued any guidance to publishers.

The Apple system is better than most physical bookshops because it can put ‘samples’ in the hands of thousands (many thousands) of potential subscribers/purchasers much more efficiently than can be done with printed paper pages. The economics of this are pretty compelling even if the ‘sample’ to ‘purchase’ ratio is as low as 1%. And in most cases its quite a bit higher than that.

Will probably blog something a bit more informative about this in the next few days. But just let me say that I am simply ASTONISHED by how much more takeup there is for the iPad than for the iPhone. More in absolute terms, by quite a margin, even though there are maybe 40X as many iPhone/IPod touches in the market than iPads.

The iPad is turning out to be a hugely strong reading environment. Absolutely no question about it. And its darn easy to buy stuff on it that you might want to read.”

I thought it would be interesting to talk to Adam about Exact Editions and some of the things he and his colleagues have learned through the experience of working in the Apple environment, not only with magazine publishers but now as they are expanding into working with book publishers as well.  My discussion with Adam covered his background and experience in traditional publishing, technology, and some of the lessons learned by the Exact Editions team in their work in digital publishing apps and proved to be as compelling as I had expected.

I hope these Publishing Talks conversations will help us understand the outlines of what is happening, and how we might ourselves interact with and influence the future of publishing as it unfolds.

These interviews give people in the book business a chance to talk openly about ideas and concerns that are often only talked about “around the water cooler,” at industry conventions and events, and in emails between friends and they give people inside and outside the book industry a chance to hear first hand some of the most interesting and challenging thoughts, ideas and concepts being discussed by people in the book business.

Bob Stein is for me one of the great visionary innovators and someone I greatly admire.   He most recently co-founded The Institute for the Future of the Book, which quite modestly describes itself as “a small think-and-do tank investigating the evolution of intellectual discourse as it shifts from printed pages to networked screens. We are funded generously by the MacArthur Foundation, and affiliated with the University of Southern California. We are located in Brooklyn, NY and London, UK.”  Bob’s bio includes founding the excellent Criterion Collection of classic films, which he ran for 13 years, as well as The Voyager Company, which produced more than 75 innovative multi-media projects in CD-ROM formats.  Subsequently, Stein started Night Kitchen to develop authoring tools for the next generation of electronic publishing. That work is now being continued at the Institute for the Future of the Book.

In our conversation Bob talked a bit about his background and his history of working in publishing as lead in to a wide ranging discussion of digital publishing issues.  Bob’s vision of how reading and books work in the digital, networked social environment – “books as conversation” as well as or perhaps instead of “books as objects” – and how authors and readers interact in the emerging environment is compelling.  Bob has a deep experience that combines conceptual and hands-on work on so many of the issues that concern anyone interested in books and reading which for me makes his point of view so important to experience.

These interviews give people in the book business a chance to talk openly about ideas and concerns that are often only talked about “around the water cooler,” at industry conventions and events, and in emails between friends and they give people inside and outside the book industry a chance to hear first hand some of the most interesting and challenging thoughts, ideas and concepts being discussed by people in the book business.

David Steinberger is well known now as the CEO and President of The Perseus Books Group.  Perseus is in many ways, a creation of the unusual business conditions that have marked the book industry over the past dozen years.  The company began as a relatively small independent book publisher, growing over time via acquisitions of usually unwanted or under appreciated business units of other companies.  Today it is made up of about 10 seperate imprints. Its six main publishing divisions include PublicAffairs (non-fiction), Running Press (fiction and non-fiction titles), Basic Books (non-fiction), Da Capo (non-fiction), Vanguard (fiction and non-fiction), and Avalon Travel (travel guides). Perseus also publishes academic books, including college textbooks from Westview Press.

In addition to publishing, Perseus acquired Client Distribution Services (renamed Perseus Distribution), Consortium (specializing in mostly independent literary and political presses) and most of the assets of Publishers Group West (PGW) in daring and innovative bankruptcy purchase, so that today it is by far the largest distributor of client publishers in the North American market.   With Steinberger as CEO and Joe Mangan as COO (and aided by strong financing from its parent company), Perseus has crafted what appears to be a very successful strategy for navigating changeful times, including an early and deep commitment to digital publishing, a diverse set of publishing imprints, a decentralized management system based around a set of core services shared by internal resources as well as clients, and a willingness to experiment with new ideas (including Vanguard’s no-advance, high royalty publishing program as well as a variety of interesting digital initiatives).

In my conversation with David Steinberger, I wanted to learn more about how he sees Perseus today, as well as a sense of his vision for the future, not only of Perseus itself, but the publishing industry as a whole.  I think listeners interested in the future of publishing and book distribution will find this discussion useful and interesting on a number of levels.

In this series of interviews, called Publishing Talks, I am talking to book industry professionals who have varying perspectives and thoughts about the future of publishing, books, and culture.  This is a period of disruption and change for all media businesses.
Publishing has been a crucial part of human culture for as long as people have been writing and reading.
How will publishing evolve as our culture is affected by technology, climate change, population density, and the ebb and flow of civilization and its economics? Publishing Talks interviews help us understand the outlines of what is happening, and how we might ourselves interact with and influence the future of publishing as it unfolds. Publishing Talks interviews give people in the book business a chance to talk about ideas and concerns in a public forum that are often only talked about “around the water cooler,” at industry conventions and events, and in emails between friends.

I hope that Publishing Talks interviews will give people inside and outside the book industry a chance to hear about some of the thoughts, ideas and concepts that are currently being discussed by engaged individuals within the industry.

Richard Curtis, president of Richard Curtis Associates, Inc., is a leading New York literary agent and a well-known author advocate.  He is also the author of numerous works of fiction and nonfiction including several books about the publishing industry. His interest in emerging media and technology has enabled him to help authors anticipate trends in publishing and multimedia.  He has lectured extensively and conducted panels and seminars devoted to raising consciousness in the author and agent community about the future of communications.  He was the first president of the Independent Literary Agents Association and subsequently president of ILAA’s successor organization, the Association of Authors’ Representatives (AAR)  He blogs regularly on www.ereads.com.  He is also, uniquely among literary agents, a publisher himself, having founded the innovative digital publishing imprint, E-Reads almost ten years ago.

I have known Richard for a very long time, have done business with him, and collaborated with him on an experimental publishing project a few years ago,  But mostly, over the years, Richard and I have talked about the book business, the future of publishing and of authors, and particularly, the future of digital publishing.  So it made a lot of sense for me to talk to Richard as part of the Publishing Talks series, as I knew he would have a great deal of interesting and compelling ideas to share about these subjects, which he almost always does.

How will publishing evolve as our culture is affected by technology, climate change, population density, and the ebb and flow of civilization and its economics? Publishing Talks interviews help us understand the outlines of what is happening, and how we might ourselves interact with and influence the future of publishing as it unfolds. Publishing Talks interviews give people in the book business a chance to talk about ideas and concerns in a public forum that are often only talked about “around the water cooler,” at industry conventions and events, and in emails between friends.

I hope that Publishing Talks interviews will give people inside and outside the book industry a chance to hear about some of the thoughts, ideas and concepts that are currently being discussed by engaged individuals within the industry.

David Roth­man grew up in the D.C. area, went to the Uni­ver­sity of North Car­olina and worked as a reporter for the Jour­nal in Lorain, Ohio, where he cov­ered poverty and pub­lic hous­ing and was a fea­ture writer. Among other sto­ries, Roth­man chron­i­cled the after­math of the Kent State mas­sacre.

Related dis­tantly to the late Hol­ly­wood scriptwriter Arnold Bel­gard, Roth­man is the author of six non­fic­tion books on technology-related top­ics and lives with his wife, Carly, in Alexan­dria, Vir­ginia. He is well known on the Internet and among digerati for having created and operated Tel­eRead, a pop­u­lar site devoted to libraries and technology and recently has published a novel based on real-life Washington, D.C., The Solomon Scandals.

I talked with David Rothman about his long history of involvement in technology, the internet and digital reading alternatives, with emphasis on Teleread, and we then moved on to cover some of the current issues of the day, including the business structure of the rapidly growing e-publishing marketplace, copyright issues in the digital era, and how the web might enable new compensation models for authors and other creators.  David displayed his typical verve and journalist’s willingness to tackle any subject and every challenge.

Publishing has been a crucial part of human culture for as long as people have been writing and reading.  How will publishing evolve as our culture is affected by technology, climate change, population density, and the ebb and flow of civilization and its economics? Publishing Talks interviews help us understand the outlines of what is happening, and how we might ourselves interact with and influence the future of publishing as it unfolds. Publishing Talks interviews give people in the book business a chance to talk about ideas and concerns in a public forum that are often only talked about “around the water cooler,” at industry conventions and events, and in emails between friends.

This series of talks will give people inside and outside the book industry a chance to hear about some of the thoughts, ideas and concepts that are currently being discussed by engaged individuals within the industry.

Today’s interview is with Mac Slocum, whose experience is in a variety of different media, including newspapers, books and online media.  I know him from his work at O’Reilly’s Tools of Change and his eponymous blog which is among those I read most frequently.  He’s currently at the Nieman Journalism Lab at Harvard and freelancing projects in media and here’s his interesting bio from his website:

I am a Web guy. I write, edit, produce, develop, manage and code Web content.
I’ve worked as an online editor, writer and producer at a variety of outlets (publishing, film, TV, electronics, trade, tech, hyper-local, national/international … you name it). Through all of these experiences, I’ve remained committed to the Web as a platform. I love the thing, and I love working to make it better.
My areas of interest/expertise include:
* Development of Web-friendly content (writing and editing)
* Audience development via social media (blogs, Twitter, social networks)
* Web production (HTML, CSS, Movable Type and other content management systems)
* Independent publishing
* Web journalism education
* Pontificating, analyzing and consulting on the future of publishing/journalism, digital distribution, Web content, and audience aggregation (Note: If you’re in a rush, don’t ever get me started on piracy and free content …)
I have organized conferences, spoken on panels, and moderated sessions (and I actually enjoyed these activities).
I teach Web journalism courses at Emerson College and I’m a contributor on Poynter’s E-Media Tidbits blog. I also run a number of independent Web sites and I’m owner of The Fodder Network.

Mac and I had an interesting conversation, covering a range of topics under the overall rubric of media change, how consumers and producers interact, continuing disruption of business models for all traditional media forms, and how those businesses must change in the future, both near term and longer.  Mac’s view of the future for publishers is positive and worth listening to.